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A Must have in your Martech Stack
What do you like best about the product?
Audiense is a solution we use for a wide variety of usecases .
Adoption of the tool is quite easy , and our team was able to get value from the software on day 1.
Very reactive , and professionnal team that support our use of the platform .
Impress by both their roadmap and execution on this industry.
Adoption of the tool is quite easy , and our team was able to get value from the software on day 1.
Very reactive , and professionnal team that support our use of the platform .
Impress by both their roadmap and execution on this industry.
What do you dislike about the product?
Not much here , the product works as advertised .
What problems is the product solving and how is that benefiting you?
Audiense is fully integrated to our process .
We found that audience intelligence is a crucial piece to get an accurate understanding of customers behaviors , and we fully integrate those data to our process with other data sets ( such as search , social listenig , surveys , etc...)
We found that audience intelligence is a crucial piece to get an accurate understanding of customers behaviors , and we fully integrate those data to our process with other data sets ( such as search , social listenig , surveys , etc...)
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Fantastic research tool
What do you like best about the product?
Audiense opens up the possibility of analysing a specific group of people or audience of your intrerest, providing very detailed reports on their lifestyle, characteristics and features. It's a superb way to understand what moves this audience, so you can take more informed decisions on your marketing strategies.
What do you dislike about the product?
It is difficult to directly reach out to the audience itself, but this is because of data protection regulations.
What problems is the product solving and how is that benefiting you?
It allows me to better understand a particular audience so I can better design my strategy to approach them. This maximizes the chances of success in my campaigns.
How winning pitches
What do you like best about the product?
Understanding communities for a better strategy
What do you dislike about the product?
The integration between tools could be not so easy
What problems is the product solving and how is that benefiting you?
Winning pitches for agencies is a challenge. With the data of Audiense, agencies are more able to to add value
Great tool for insights and easy to use
What do you like best about the product?
Audiense is really easy to use and navigate, great customer support to help us with the implementation. We use it very often whether it is for existing or new businesses and it integrates easily with our business and our needs.
What do you dislike about the product?
We do not have any complaints or suggestions so far.
What problems is the product solving and how is that benefiting you?
Audiense is helping us to learn more about our clients' audiences, competitors and insights on social media, which allows us to provide them with tailor-made digital marketing strategies
Mind-blowing and jaw-dropping!
What do you like best about the product?
One of the best things about Audiense is that this tool provides enormous amouns of insights. Quite often those insights not only cofirm some of hypotheses that we might have already but also revelas lots new facts. This information sparks lots of creative actionable ideas related to marketing, sales and overall business strategy.
Needless to say it's super easy to use , and even if you're completely new to the tool, you can pick it up fast.
Needless to say it's super easy to use , and even if you're completely new to the tool, you can pick it up fast.
What do you dislike about the product?
The only and not really significant isse is that reporting is based on a Twitter account, and not all businesses that we are interested in have one. However, Audiense isn't the one to blame for it, and also we know some workarounds.
What problems is the product solving and how is that benefiting you?
It streamlines a number of processes such as creating buying persona, identifying new segments to target, building marketing/sales/business strategy, measuring marketing chanels efficiency, stratrgic planning and even creating a budget.
It helps to allocate resources properly whether it's time, money or skills or our teams.
It helps to allocate resources properly whether it's time, money or skills or our teams.
Amazing tool with many insights for my marketing strategy
What do you like best about the product?
I really like the data and insights you can get in Audiense, it helps me to analyse my competitors, find influencers and better understand my target audience.
What do you dislike about the product?
Nothing, everything is good in the product
What problems is the product solving and how is that benefiting you?
I find data that I need to better understand my audience and launch better campaigns
Insights and who influences them!
What do you like best about the product?
The team is super helpful and the insights we get are almost real-time.
The amazing data we get allows us understand what makes a demographic tick, sparks their interest and what or who influences them!
The amazing data we get allows us understand what makes a demographic tick, sparks their interest and what or who influences them!
What do you dislike about the product?
I cannot add to this section and if a metric is not found, the team are always there to help.
What problems is the product solving and how is that benefiting you?
How to understand and reach different audiences, they have a global reach too!
Audiense platform review
What do you like best about the product?
The most helpful thing about Audiense is that you can answer such a broad variety of questions a brand might have about not just their own audience(s) but also audience(s) of competitors.
This breadth is also paired with speed, with insights being generated in such a speedy timeframe.
There is so much room for story telling with the data and allows audience understanding to push so much deeper than demographics and dive into what really makes consumer audiences tick, sparks their interests, and what and who influences them!
The support received from the team at Audiense is also second to none. Any questions that can't be answered by tooltips in platform and that are submitted through the help forms, are always answered fully and in good time.
I will also add that Audiense is really easy to use, excellent for layering on people-based insights to existing reports, and is great for pulling out quick exciting nuggests of interest!
This breadth is also paired with speed, with insights being generated in such a speedy timeframe.
There is so much room for story telling with the data and allows audience understanding to push so much deeper than demographics and dive into what really makes consumer audiences tick, sparks their interests, and what and who influences them!
The support received from the team at Audiense is also second to none. Any questions that can't be answered by tooltips in platform and that are submitted through the help forms, are always answered fully and in good time.
I will also add that Audiense is really easy to use, excellent for layering on people-based insights to existing reports, and is great for pulling out quick exciting nuggests of interest!
What do you dislike about the product?
There is very little that I can add here.
There are some metrics in which occasionally results need to be caveated. But this is not a dislike of Audiense. In these cases, any inferences made are necessary and there is not a better option on the market.
There are some metrics in which occasionally results need to be caveated. But this is not a dislike of Audiense. In these cases, any inferences made are necessary and there is not a better option on the market.
What problems is the product solving and how is that benefiting you?
Great for understanding more about how to communicate to and reach different audiences based.
Global reach is vey helpful.
Actionability is clear
Global reach is vey helpful.
Actionability is clear
Greatest company in the world
What do you like best about the product?
They have been bending over backward for me as a tiny client for years. I have been working on different types merging the value of Audiences with our digital advertising business in 1000 different ways. This work has been ongoing for more than 2 years and we are still working on getting to the finishing line. Even with our minor contribution to the yearly turnover they have not only helped but invited me over to their office to learn more about how their service works. Great team, great people!
What do you dislike about the product?
Nothing really. Might be nice to have better-documented APIs
What problems is the product solving and how is that benefiting you?
Giving us valuable insight into who could be a potential customer for our clients. In some meetings even surprise clients with things they could not even imagine being true, with some assumptions about their users at times being way off.
Unique and rich data
What do you like best about the product?
Great team, helped me reach rich behavioural data from Meta - to my knowledge not available elsewhere right now.
What do you dislike about the product?
There's a lot of UK data in there but I think needs to be tailored a bit to include more for anyone focusing on that region - just needs to be discussed up front with the team. I'd imagine it will keep expanding as time goes on.
What problems is the product solving and how is that benefiting you?
What excited me about their platform was the unique way it looked at data connected to people’s activity on social media - the pages and posts they liked - rather than their public posts. And their access to the insight-rich data within Meta. I was able to reach and examine previously unreachable audiences as a result. This is amazing for both product development and campaign planning.
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