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Great Audience Segmentation Tool for Social Platforms
What do you like best about the product?
Run reports based on social following, shared content links, or topical search of social platforms. Reports generate within 24 hours and provide lots of exportable, topline graphics. Makes it easy to see top segments or clusters of a social audience, and determine influencers, top content, and more.
What do you dislike about the product?
Reports must be run by single channel at a time (Twitter, Pinterest, Facebook) rather than in an aggregated view.
What problems is the product solving and how is that benefiting you?
Greatly helps in audience segmentation to build personas and develop social content. Also useful to identify social influencers or evaluate sponsorship potential.
Recommendations to others considering the product:
The company makes regular updates (monthly or bi-monthly) to improve the product and genuinely considers client feedback. Very easy to work with, and the product just keeps getting better with use.
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It allows you to understand your audience's world faster than any other tool.
What do you like best about the product?
I love the faux newsfeed where I can see tribes world.
What do you dislike about the product?
I don't like that it takes time to generate a report--a lot of stuff ends up being too last minute to use Affinio.
What problems is the product solving and how is that benefiting you?
We are trying to understand our audience's in a smarter way. I think Affinio allows us to know who we're talking to better. I also like that it taps in lurkers.
Recommendations to others considering the product:
N/A
A very insightful platform with great visuals
What do you like best about the product?
It quickly helps you to understand huge amounts about your audience groups and those of your competitors or industry. The way it visualises the data makes it easy to articulate the key insights.
What do you dislike about the product?
It is limited to Twitter and Pinterest currentlt
What problems is the product solving and how is that benefiting you?
Understanding and confirming audience passion points, motivators and preferred channels to help with comms strategies.
Finding the audiences that matter and the people that matter to those audiences
What do you like best about the product?
It's a platform that promotes analytic creativity
Wonderful and helpful staff
Really responsive to user input, with frequent updates reflecting those conversations
A truly unique way to understand your audiences
Wonderful and helpful staff
Really responsive to user input, with frequent updates reflecting those conversations
A truly unique way to understand your audiences
What do you dislike about the product?
Somewhat limited by only being able to look at one social media platform at a time
It would be great to have a little more control including and excluding audiences
It would be great to have a little more control including and excluding audiences
What problems is the product solving and how is that benefiting you?
Audience identification
Influencer identification
Issue mapping
Influencer identification
Issue mapping
A brilliant product that provides real value for money
What do you like best about the product?
You can achieve outcomes with Twitter using Audiense that other tools will charge a lot more money for. I like the pricing model which is based on community size primarily. The follower management features are superb. I like being able to work through competitors lists.
What do you dislike about the product?
It can be a little slow gathering information for reports - I often want the data immediately. Sometimes the advanced search syntax doesn't work as advertised and I need to run the same search a few different times to get the results that I am looking for.
What problems is the product solving and how is that benefiting you?
Growing multiple Twitter accounts from one platform that is easy to use and works for me due to the low cost of it. Finding candidates for recruitment purposes. Competitor analysis that can easily be exported to senior management and other stakeholders.
Recommendations to others considering the product:
Give it a shot as it is very good value for very little investment. You will want multiple members of the team to use this product as it is quite complicated and will take same time to get used to however this investment will pay off. For me if your primary focus is growth of traffic from Twitter then this should the number one first choice.
Terrific platform (and even better service)
What do you like best about the product?
An immensely powerful platform, but easy to use for all the daily and routine tasks. The Audiense team were fantastic about working with us to develop custom functions, reports and even with the evaluation. Thanks to them, we did some award-winning work that wouldn't have otherwise been possible.
What do you dislike about the product?
There's a steep learning curve, but once you use it a few times, it'll become habit.
What problems is the product solving and how is that benefiting you?
Finding and monitoring very specific niche segments
Automated monitoring and response
Integration into larger campaign and CRM
Automated monitoring and response
Integration into larger campaign and CRM
Recommendations to others considering the product:
Lots of training. And use it regularly. There's a learning curve, but after one or two sessions, it'll be second-nature.
Useful product, excellent service
What do you like best about the product?
Insights that are not available elsewhere.
Ease of use
Highly dedicated team that is always second-guessing our requirements and proactively giving advice/ideas.
Ease of use
Highly dedicated team that is always second-guessing our requirements and proactively giving advice/ideas.
What do you dislike about the product?
Dislike is a strong word. I'd say we look forward to some small improvements in the product that would make it more efficient for us. (Discussed in person).
What problems is the product solving and how is that benefiting you?
Confidential
Recommendations to others considering the product:
Incredibly useful tool for understanding your audiences better. A brilliant team that is constantly looking to improve.
Bas Kruijssen, Black Hole Recordings
What do you like best about the product?
The DM campaigns and reports section work best for us
What do you dislike about the product?
nothing really jumps to mind, so far all is well
What problems is the product solving and how is that benefiting you?
contacting our Twitter fans, using DM campaigns. Reports help us to get insights in our fan behaviour
An interesting tool with many posibbilities
What do you like best about the product?
The community tools are very well designed and could help a lot to work with your community every day
What do you dislike about the product?
It´s no easy to export or import data base from another sources
What problems is the product solving and how is that benefiting you?
We manage easily our community
Best value social media product on the market.
What do you like best about the product?
The product has a full deep set of features which allow you to cut through the noise of social media.
What do you dislike about the product?
It took some time to get use to how to use the product.
What problems is the product solving and how is that benefiting you?
Growth, that's all that matters. We mainly use Audiense to find and filter our target market out.
Recommendations to others considering the product:
Use it, it's the best on the market.
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