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Audiense Insights

Audiense

Reviews from AWS customer

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218 reviews
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External reviews are not included in the AWS star rating for the product.

    Design

Very Poor experience since is not Social Bro

  • July 24, 2016
  • Review provided by G2

What do you like best about the product?
I use to like the simply dashboard, but since is not Social Bro anymore, its all very confusing.
See who is conected right now
What do you dislike about the product?
I really think that is just another Twitter tool, very poor.
What problems is the product solving and how is that benefiting you?
Twitter analitycs, see if someone is unfollowing you, see who is conected to interact with.
Recommendations to others considering the product:
Ir rather use the free plan. The tool is not worth it now that is not Social Bro anymore.

    Marketing and Advertising

Affinio Product Review - UM

  • July 21, 2016
  • Review provided by G2

What do you like best about the product?
- Customer support above all.
- Easily-navigable UX
- Ability to export and share reports
- Monitor feature
- Uniqueness within tribes filter
- Helpful (?) tips
What do you dislike about the product?
nothing comes to mind right now, I'd like to see cross-platform reports, but I understand the limitations there are not on Affinio's end.
What problems is the product solving and how is that benefiting you?
Affinio helps us understand things about audience that were previously unknown. Who and what people follow is a great indicator of how they navigate the world and what's important in their lives.

Affinio is best to uncover answers that aren't obvious when looking at a target audience.

    Sam G.

Excellent Audience Planning Tool for Agencies

  • July 05, 2016
  • Review provided by G2

What do you like best about the product?
Ability to understand content consumption and behavior of online audiences not seen in a social listening platform. We can gain insights on lurkers and those who don't actively engage but still consumer regularly
What do you dislike about the product?
Instagram tightening its API is causing issues for many people, but it was the hottest social platform Affinio was able to audit.
What problems is the product solving and how is that benefiting you?
We are able to use this tool to actually inform our segmentations strategies through understanding the different types of people engaging with our brands. It helps build our content strategies by helping us see what types of content gets the most engagement within a specific audience so we can optimize. It also helps us understand the differences between our brands and the competition based on the the difference in social audience. This tool has become invaluable to our agency and our clients.
Recommendations to others considering the product:
There is no right or wrong way to use the tools, it's very specific to what you need to accomplish. We use Affinio for various applications such as audience segmentation and content optimization. The better you understand the platform, the more useful it will be for you, so it is worth checking out and spending some time exploring.

    Josh K.

Powerful SM audience research tool for those that know what to do with it

  • June 21, 2016
  • Review provided by G2

What do you like best about the product?
Affinio is built by a growing and capable team that gives a damn about unlocking the potential of the social web. The team is very helpful and passionate about helping their customers win. I like the ease of slicing and dicing the data inside the dashboard (the number of reports you can build is endless), and the ability to export data to aid in building targeted audience segments.
What do you dislike about the product?
Losing Instagram functionality (many tools did too) was a major blow, as Affinio only collected data across Pinterest, Twitter, and Instagram at the time.
What problems is the product solving and how is that benefiting you?
We're trying to identify audience segments and valuable users for targeting, outreach, and general understanding. We're using the information to build social media content strategies for clients.

    Marketing and Advertising

Powerful product

  • June 08, 2016
  • Review provided by G2

What do you like best about the product?
It has reports built in that make it really easy to find influencers within particular industries. You can choose to find more information out about your followers, or find new influencers.
What do you dislike about the product?
I do wish that the free version had a few more features other than basic reporting. I would have been more excited to pay to use the service if I had a few days of full use before buying the product. However, what they give is very much adequate for the fact that it's free for basic services.
What problems is the product solving and how is that benefiting you?
I'm trying to increase the reach and effectiveness of my posts. I've realized I can target specifically based on the insights gained from their reports.

    Retail

Brilliant!

  • April 13, 2016
  • Review provided by G2

What do you like best about the product?
Receiving analytic reports, these are detailed and the social community management is nice and easy!
What do you dislike about the product?
There isn't an app I can use from my phone or my tablet to use it on. If this was implemented then it would easily be better.
What problems is the product solving and how is that benefiting you?
Has a wide reach of consumers and the management is perfect for the information I needed.
Recommendations to others considering the product:
Using this has provided me with analytic's that are helpful to me, the fact that its nice and easy is definitely worth a try!

    Entertainment

SImply Divine

  • April 12, 2016
  • Review provided by G2

What do you like best about the product?
This application is great for Audience segmentation and creating reports for the social media that is being used (such as Instagram or twitter)
What do you dislike about the product?
Not much information on how to grow your own social media (from what I saw)
What problems is the product solving and how is that benefiting you?
Competitor analysis, see how they are doing.
Recommendations to others considering the product:
Please be aware this will not strengthen your brand, only provide a background into your main competitors.

    Wholesale

Twitter made easy for any business!

  • February 09, 2016
  • Review provided by G2

What do you like best about the product?
I really like how this system can make twitter so easy to use. Being able to learn more about your target audience as well as our competitors has really changed the way we look at social media. Our marketing department has never been so successful!
What do you dislike about the product?
I really wish that this system were able to accommodate the other social media platforms. There are other programs that can do this but if this program could expand to do the others I would prefer to stay with this company.
What problems is the product solving and how is that benefiting you?
The biggest benefit this program as given us is access to our customers and their wants and needs. The ability to create advertising on twitter has really grown our business as we are able to reach so many people.
Recommendations to others considering the product:
It is my opinion that this is the best tool to manage your twitter marketing. I wish it did more but as far as this program itself it is very good at what it does. The marketing and advertising as the best features in my opinion.

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