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Excelent
What do you like best about the product?
The information from Audiense complete my digital strategies. The platform gives a lot of functional information.
What do you dislike about the product?
I like everything about the information on Audiense
What problems is the product solving and how is that benefiting you?
It's help me to understand the audiences and to set the digital strategies for my brands
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Audiense para nuevos segmentos
What do you like best about the product?
Poder diferenciar entre los diferentes tipos de consumidores que existen.
What do you dislike about the product?
Que a veces los perfiles se parecen mucho
What problems is the product solving and how is that benefiting you?
Encontrar nuevas audiencias a las cuales les hablamos o les venderemos algo
A Game Changer for Marketers
What do you like best about the product?
As a marketer, Audiense has truly revolutionized how I approach audience understanding and campaign strategies. The depth of insights we can extract about our audience has been astonishing. Audiense ability to meticulously identify and segment audiences has allowed us to tailor our messaging to each segment interests and behaviors and create highly relevant and effective marketing campaigns.
Moreover, the tool gives you information about their personality, values and needs. You can deep dive into their interest and affinities with other brands or personalities.
Moreover, the tool gives you information about their personality, values and needs. You can deep dive into their interest and affinities with other brands or personalities.
What do you dislike about the product?
We find that you need to create separate reports for comprehensive analysis across various audiences. This can result in a vast amount of information that may feel overwhelming to process and synthesize. A unified view or a more integrated way of presenting these multiple reports would significantly enhance our experience with the platform.
What problems is the product solving and how is that benefiting you?
Audiense is our go-to tool for deeper audience insights, enabling more personalized campaigns, data-driven decisions, and effective audience growth.
Excellent for Unveiling Data Insights and Unraveling Data Stories
What do you like best about the product?
I recently had the opportunity to explore the capabilities of Audiense Insights and Connetc, and I must say it is an excellent tool for gaining valuable insights and uncovering the stories hidden within the data. One of the standout features that I truly appreciate is the extensive range of options it provides for cross-referencing information from diverse audiences.
What do you dislike about the product?
While Audiense has proven to be an exceptional resource, one aspect that I find limiting is its heavy reliance on Twitter and Instagram data. Although these platforms are undoubtedly influential, it would be beneficial if Audiense could incorporate data from a broader range of sources. By expanding its compatibility to include other popular social media platforms, the tool would provide a more comprehensive and holistic view of the digital landscape.
What problems is the product solving and how is that benefiting you?
Audiense is an invaluable tool that allows us to gain a deep understanding of our social media communities, their behaviors, and their likes and preferences. By leveraging its powerful analytics, we can uncover valuable insights that enable us to design tailored content strategies specifically catered to these profiles. With Audiense, we can make data-driven decisions, ensuring that our content resonates with our audience and drives meaningful engagement.
Nice tool for marketing
What do you like best about the product?
Great segmentation and insights about channels.
What do you dislike about the product?
Only partial data about the local market.
What problems is the product solving and how is that benefiting you?
Automate the analysis
A uniquely powerful tool.
What do you like best about the product?
- The personality section is perhaps my favourite, as it helps give a holistic understanding of an artist's fans
- The influencers & brands section is also great to get an impression of who they are, and is sufficiently sliceable to dive into various niches, as the same view (uniqueness/affinity/filters) doesn't work for each use case
- Benchmarking functionality is a huge advantage too, to contextualise everything we can uncover
- The influencers & brands section is also great to get an impression of who they are, and is sufficiently sliceable to dive into various niches, as the same view (uniqueness/affinity/filters) doesn't work for each use case
- Benchmarking functionality is a huge advantage too, to contextualise everything we can uncover
What do you dislike about the product?
- Demographics and sociographics can be misleading, due to its inferential nature, and while I can use other sources for demographic information, I have to make sure clients don't read too much into the demographics/sociographics sections when I send them the public version of the report
What problems is the product solving and how is that benefiting you?
Understanding fan groups of a particular artist or genre, allowing us to suggest strategy that cultivates authentic die-hard fandom, whereby the artist can communicate and collaborate with their die-hards, and forge longevity into their career (beyond mere streaming performance).
Unsegmented insights are a useless soup!
What do you like best about the product?
Transparent pricing
High-quality onboarding and customer success function
Flexible / customer-oriented product/service
Reliable data
Transparent roadmap and prioritisation process
High-quality onboarding and customer success function
Flexible / customer-oriented product/service
Reliable data
Transparent roadmap and prioritisation process
What do you dislike about the product?
US-only socio-economic insights. It would be nice to get international data
No TikTok/YouTube
Insta/Facebook insights are currently unsegmented
No TikTok/YouTube
Insta/Facebook insights are currently unsegmented
What problems is the product solving and how is that benefiting you?
Understanding the make-up and interests of audiences in a segmented way
Being able to build audiences from social listening boolean queries
It allows us to better understand the audiences for tv/movies
Being able to build audiences from social listening boolean queries
It allows us to better understand the audiences for tv/movies
Demasiada info
What do you like best about the product?
Datos geograficos directos e intuitivos para la segmentación
What do you dislike about the product?
Entender el reporte es demasiado amplio y te confundes
What problems is the product solving and how is that benefiting you?
El acceder a la información por que tarda en gnerarse
Technology and Support make Audiense a great option for social media marketing.
What do you like best about the product?
As an Audiense user, I can say that I am genuinely impressed with the technical strength of the platform. The amount of data obtained from social media is impressive, and Audiense uses it effectively to provide valuable information to users.
The platform is easy to use and offers many features to help users get the most out of their social media profiles. Audiense has everything you need to optimize your social media marketing campaigns, from audience segmentation to detailed reporting.
Moreover, the support from the Audiense team is simply outstanding. They are always available to help with any issues that may arise and ensure that users are delighted with the service. They also offer various online resources, such as tutorials and help guides, to ensure users can make the most of the platform.
Overall, I highly recommend Audiense to anyone looking for a solid and effective solution for social media marketing.
The platform is easy to use and offers many features to help users get the most out of their social media profiles. Audiense has everything you need to optimize your social media marketing campaigns, from audience segmentation to detailed reporting.
Moreover, the support from the Audiense team is simply outstanding. They are always available to help with any issues that may arise and ensure that users are delighted with the service. They also offer various online resources, such as tutorials and help guides, to ensure users can make the most of the platform.
Overall, I highly recommend Audiense to anyone looking for a solid and effective solution for social media marketing.
What do you dislike about the product?
Although Audiense's platform is impressive in terms of technical strength and support, it can be a bit overwhelming for new or inexperienced users in social media marketing. The features and data available can be challenging to handle initially, but the support team is always available to help.
What problems is the product solving and how is that benefiting you?
Audiense helps us solve problems related to optimizing communication on social media, mainly on Twitter. Through its extensive data analysis, it allowed us to identify communities to reach with our messages and specific tools to customize the message for the best possible reach. In turn, by detecting influencers, we have been able to take the communication of our campaigns to another level.
Superhero Twitter Audience Research
What do you like best about the product?
If incredible power was right here at the push of button, and you didn't push it.. ever.. would you regret it if you didn't..? Push the button.. then you'll see.
What do you dislike about the product?
That anyone besides us have access to Audiense, like it'd be nice if we were their only user and no one else ever finds about them.
What problems is the product solving and how is that benefiting you?
Twitter Audiences are an anomaly, even as a high access level twitter api approved developer you always feel you can't do anything relevant. This is wait machine intelligence (ai/ml) can really do with well tuned models. Mindblowing.
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