A great omni channel platform will all the major features, helps in making retaining customer a easy
What do you like best about the product?
The platform is quite user friendly in terms of anaylysis and launching any campaign. Integration process also went smooth at the very start. I have been using analytics and campaign manager quite frequently almost on daily basis. The customer support is also very propmpt and helpful. Implementing any new task like journeys has been quite smooth.
What do you dislike about the product?
lack of features like predictive behaviour and maintaning a library of templates. Sometimes while pucnhing any info, dashboard auto refresh itself which result in losing all work in progress. Should be optimized for other browsers like safari.
What problems is the product solving and how is that benefiting you?
Its helping in reengaging with dormant users and retaining them through various channels in one go. It aslo helps to understand user behavious thus creating personalized approach to each one of them.