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Anaplan continues to improve for Sales Planning

  • By James S.
  • on 12/16/2024

What do you like best about the product?
Anaplan's platform continues to evolve in an incredible way. Just in the last 18 months, the following has released: app native workflow, build in data management, AI, brand new tech that builds models for you ("T&Q app"). It's changing what you expect from an EPM tool
What do you dislike about the product?
Anaplan's pricing can be confusing and opaque. This is due to an evolving platform, technology, and GTM model. Customers from just 3 years ago may have completely different expectations on pricing and that can cause friction. However, the GTM model had to change - the platform, which did not drastically change from 2014-2022, has received an incredible overhaul in terms of technical functionality, and old pricing models did no capture that at all.
What problems is the product solving and how is that benefiting you?
I will specifically answer this question regarding the territory and quota (T&Q) use case. T&Q represents a widespread, needed-everywhere planning problem but it doesn't have any of its own big software players. The reason is that Anaplan is so well-suited to the use case, that you'd waste your time trying to create a bespoke competitor. And Anaplan's offering is only strengthening.

T&Q has the hallmarks needs of planning: nuanced, many disparate data sets, very large data sets, operational and financial considerations, many distributed stakeholders, and consistent collaboration. Anaplan checks each of those boxes an we see it at our customers. Our customers tell us they love a prescriptive approach that they still can own (the new T&Q app comes out of the box), where they can merge what they love about their current process with the best-in-class they need. These streamlined T&Q apps help our customers create fairer territories with better account scoring, build better quotas to set the right incentives and reach the right attainment curve, and do it all significantly faster. Our happiest customer now deploys territories and quota before the yera begins when it previously took them until 6 weeks into Q1.


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