Very strong core functionality and flexibility to accomplish business-specific goals
What do you like best about the product?
tagging implementation and capabilities are great. the product is always improving and adapting to industry needs. the felxbility of data flows make the product very funcitonal for all aspects of operations.
What do you dislike about the product?
data distribution process can be improved. limitations around cookies can harm positive impat of the tool.
What problems is the product solving and how is that benefiting you?
we have many different business units with vastly different needs. mparticle makes it very easy to customize the implementation for the use cases but also synchronize across those units if a more standard enterprise application is required.
There are no comments to display