Love using Relative Insight for qual, quant, and beyond
What do you like best about the product?
I like the flexibility in using it for a range of projects and variables - it can reveal some very interesting insights hiding under the hood.
What do you dislike about the product?
No real downsides. In some instances for smaller quant product open ends it can be more difficult to yield useful findings.
What problems is the product solving and how is that benefiting you?
We've used Relative Insight to help consult for a host of a major financial podcast and help him to discover how different guests speak and talk about certain topics. We even used it to reveal different ways the host intereviewed certain types of guests (for example, males vs. females), which unveiled to him certain biases he may have had.