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Love using Relative Insight for qual, quant, and beyond
What do you like best about the product?
I like the flexibility in using it for a range of projects and variables - it can reveal some very interesting insights hiding under the hood.
What do you dislike about the product?
No real downsides. In some instances for smaller quant product open ends it can be more difficult to yield useful findings.
What problems is the product solving and how is that benefiting you?
We've used Relative Insight to help consult for a host of a major financial podcast and help him to discover how different guests speak and talk about certain topics. We even used it to reveal different ways the host intereviewed certain types of guests (for example, males vs. females), which unveiled to him certain biases he may have had.
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Great tool for generating language insights, with brilliant hands-on service
What do you like best about the product?
Our account managers are always on-hand and super helpful, very supportive. The platform in itself provides some great ways for analysing a number of different aspects of language, as well as from a variety of sources.
What do you dislike about the product?
There's nothing I particularly dislike about Relative. The UX is still constantly being improved and I appreciate the opportunity to feedback so that it continues to improve.
What problems is the product solving and how is that benefiting you?
We specialise in cultural insight and language analysis, so we are able to track online conversations about particular topics and compare how different markets and demographics are talking about particular cultural phenomena.
It's been a great experience!
What do you like best about the product?
Relative is very useful when you look into differences between groups. Love how fast the insights can be generated.
What do you dislike about the product?
I wish the topic generation could be customized. Lots of words used in each topic I wish I could move them around and add them to stop words dictionary.
What problems is the product solving and how is that benefiting you?
It helps us understand more about the feedback from employee survey
A great tool for finding insights on brands, competitors, industries and other topics
What do you like best about the product?
A unique tool that allows you compare and analyse language/text from different sources like web data, social data and transaction data to uncover insights
What do you dislike about the product?
Its only as good as the data you load in
What problems is the product solving and how is that benefiting you?
Fast discovery of insights such as unique and simialr language used across different data
Incredible comparative analysis
What do you like best about the product?
Realtive Insight helps me to identify changes and trends in my data over different time periods and enable me to run a comparative analysis across the different parameters in my data. When comparing text in your data, it helps you to pull out key changes that helps me to discover emerging issues. One of the best parts is whilst analysing the data your able to loop back to the comments in question and tag them accordingly to help shape a story for your analysis.
What do you dislike about the product?
Most of my analysis has been to cover the diffrences betwee two different parameters such as date/time, issue type, device type etc... Getting data used over many different parameters can take a while, although you do get detailed analysis from it.
What problems is the product solving and how is that benefiting you?
Identifying emerging and changing issues across the business. It helps us to see what people are talking about and drill down on key parameters to discover the source of the problem.
Interesting product, can be fiddly to use
What do you like best about the product?
Once you begin analysis, it's easy to use and impressive in the insights it provides. Team are also really hands on to get the most out of it.
What do you dislike about the product?
It all depends on the data you provide- and the upload/grouping process is a bit fiddly.
What problems is the product solving and how is that benefiting you?
It's allowing us to understand how executives communicate in different scenarios.
Loved working on the platform
What do you like best about the product?
The people at Relative Insight were very quick and helpful in responding to any questions I had
What do you dislike about the product?
The results could be more customisable. Although I do believe this is already something that is going to change
What problems is the product solving and how is that benefiting you?
We use a lot of free text questions in our surveys. Relative Insight speeds up the process of analysing this data
A great way to listen
What do you like best about the product?
The ability to scrape twitter data on specific topics
What do you dislike about the product?
I wish it was easier to scrpe more data from years back
What problems is the product solving and how is that benefiting you?
Social listening to understand consumer sentiment over time
Relative Insight: the cherry on top
What do you like best about the product?
Relative Insight provide insights you can't get anywhere else.
Mostly, I use them for the 'cherry on top' in our deliverables — often, we'll review a wide array of data in the platform, and Relative will provide a handful of standout insights.
Relative has been most helpful processing survey data, or data we are very familiar with its source.
Mostly, I use them for the 'cherry on top' in our deliverables — often, we'll review a wide array of data in the platform, and Relative will provide a handful of standout insights.
Relative has been most helpful processing survey data, or data we are very familiar with its source.
What do you dislike about the product?
Heartbeat has great potential but still feels fiddly and sometimes slow to use.
It is sometimes hard to confidently pull insights from Relative's data, where we are not sure where or how they have scraped it. Better signposting would help.
It would be helpful to create personal, locked or confidential folders in the platform. Sometimes, we are dealing with sensitive data that other members of the team should not be able to see.
It is ambiguous how much Relative can/ do track our usage within the platform.
It is sometimes hard to confidently pull insights from Relative's data, where we are not sure where or how they have scraped it. Better signposting would help.
It would be helpful to create personal, locked or confidential folders in the platform. Sometimes, we are dealing with sensitive data that other members of the team should not be able to see.
It is ambiguous how much Relative can/ do track our usage within the platform.
What problems is the product solving and how is that benefiting you?
Relative helps us make qualitative data quantitative, find patterns that others wouldn't, and look smart in front of our clients. It makes our reports sing. Mostly, it is supplemenetary.
Finding insights hiding in plain sight
What do you like best about the product?
Relative Insight has become an essential resource for our research and has been an excellent partner from day one. Not only have they supported us as we've learned the technical aspects of the platform, they've also been great collaborators who've helped us take a more thoughtful and rewarding approach to how we approach each project.
What do you dislike about the product?
I think the platform could be even more useful if it had a sentiment database that you could use to reveal what feelings are hidden within a data set without having to compare it to another user-provided data set or just standard English.
What problems is the product solving and how is that benefiting you?
Not only does the platform allows us to reveal otherwise hidden insights, it also impresses clients and prospective clients. This novel use of technology positions our agency as truly modern and a partner who will bring the latest technology to the table for our clients.
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