Overview
The AWS ISV Accelerate (ISVA) Program is a global co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS and sell through the AWS Marketplace. The program provides co-sell support and benefits to encourage AWS Sellers to engage with participating Partners and enable Partners to grow revenue by selling with AWS.
Explore our partner success stories and learn how to get started below.
Benefits
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Success Stories
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Get Started
1
Join the AWS Partner Network
Join the AWS Partner Network (APN) at no cost by creating your AWS Partner Central account.
2
Enroll in the Software Path
- Enroll in the Software Path, specifically designed for organizations that develop software that runs on or is integrated with AWS.
- Upon meeting the minimum validation criteria for the Software Path (i.e., successfully completing the AWS Foundational Technical Review [FTR]), explore AWS ISV Accelerate program requirements.
- Review the AWS ISV Co-Sell Checklist for recommended steps and resources required to build a successful co-sell strategy with AWS.
3
Review program requirements
To qualify for the AWS ISV Accelerate Program, Partners must meet the following requirements:
- One or more software product(s) listed as general availability (GA) on AWS Marketplace (SaaS, AMI, Cloud Formation Template, SageMaker Model, Container, or CAR)
- Achieve APN Customer Engagements (ACE) Program Eligibility
- Achieve Software Path status of Validated or Differentiated
- Partner must link their AWS Partner Central Account to their Marketplace Seller Account
- Minimum of 5 launched opportunities (ACE or AWS Marketplace Private Offers) transacted within the past 12 months
- Minimum of 15 qualified opportunities in ACE within the past 12 months
- Minimum of 1 individual having completed the Co-Selling with AWS learning module (see How to log into AWS Skill Builder as an AWS Partner)
4
Connect with the AWS team
Upon meeting the program requirements, reach out to your AWS Partner Development resource to discuss next steps.
Resources
Partner Testimonials
Postman
“Partnering with AWS has delivered proven results in an unheard-of time frame. Eight months in, our Partnership is a key component of every sales motion we have. We’re both customer obsessed, and quickly align on each and every deal. Seeing deals close faster, convert better, expand in scope and size is the magic powder that enables us to grow faster and more efficient."
Aharon Weiner , Head of Channels & Alliances Postman
Contentsquare
“Being a part of the ISV Accelerate Program represents a game-changing opportunity for our team to scale and mature the ways in which we co-sell with AWS. SaaS Revenue Recognition is the mechanism through which our teams in the field see their AWS counterparts incentivized to collaborate. This builds a confidence in the mutual benefit of co-sell for Contentsquare, AWS and our shared customers that represents an exciting new chapter for our Partnership."
Helen O’Hara, Cloud Partnerships Director Contentsquare
Astronomer
"[The SaaS Co-Sell benefit] has really transformed our co-sell motion with AWS in just the first month with a +500% increase in ACE launches month over month. The Partner sales org and individual account execs recognize the efforts and energy it requires for an AWS Partner to achieve this benefit and in return has allowed us greater access to setting meetings together, deeper data sharing and an accelerated co-sell motion leading to greater ACE acceptance rates and closed won launched business. We feel it at the Partner level, but so do the Astronomer sales teams, so they've engaged even more spinning the Partner flywheel faster."
Michael Musselman VP of Partnerships, Astronomer
