Ferrari Evolves With Data
Ferrari uses AWS technology to elevate motorsport—and distill data-driven insights to drive improvements before, during, and after every event.
AWS Powers Scuderia Ferrari
Ferrari uses AWS machine learning, analytics, and compute capabilities to accelerate innovation across the organization.
WHY FERRARI CHOOSES AWS
The partnership with AWS enables us to use machine learning and cloud technologies to improve step by step in every single department. This can be highly beneficial in several respects – from product improvements to increasing fan engagement.
- Fred Vasseur, Scuderia Ferrari Team Principal and General Manager
Scuderia Ferrari Fan App Powered by AWS
Scuderia Ferrari's fan app innovates fan engagement by utilizing AWS analytics and event-driven architecture, providing a unique look behind the scenes for their loyal fans.
Powering innovation on the road and track
Together, AWS and Ferrari will accelerate innovation across the Ferrari organization, including their road cars department, GT Competitions, the Ferrari Challenge, and the Scuderia Ferrari FORMULA 1 team. Taking advantage of the breadth and depth of AWS services and global infrastructure, including the AWS Europe (Milan) region, Ferrari customers and fans will have access to exciting driver and racing experiences.
Ferrari is using AWS to run car performance simulations of various racing and driving conditions using high-performance computing (HPC). Ferrari can run thousands of simulations to gain insights faster than running simulations, encouraging experimentation and innovation in design.
Scuderia Ferrari will use technologies like compute and media services to build a new digital fan engagement platform via a mobile app. The app will deliver a fully personalized experience that informs, educates, and entertains fans about one of the most storied teams in racing history.
Better consumer interactions
Ferrari will be able to quickly create, deploy, and scale digital experiences for Ferrari enthusiasts. Customers will be able to custom-build their car and immerse themselves in high-resolution visualizations, and also manage an owner’s service and maintenance information through Ferrari’s Vehicle Information Hub.
AWS is the Official Cloud, Machine Learning, and Artificial Intelligence Provider for Ferrari S.p.A.