Customer Stories / Media & Entertainment

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IDN Media Goes Live with High-Quality Streaming on AWS

IDN Media transformed its live-streaming capabilities using Amazon Interactive Video Service, supporting spikes, reducing latency and costs, and providing a high-quality streaming experience.


more concurrent live streams


less latency on live streams


live streams supported during a single event


lower costs to run web applications and databases


IDN Media is an Indonesian digital service provider that caters to the millennial and Gen Z demographics. To enhance the scalability and performance of its live-streaming service, the company migrated from on-premises bare metal servers to Amazon Interactive Video Service (Amazon IVS)

Following the successful migration, IDN Media moved the infrastructure for all its digital media platforms to AWS. Using Amazon IVS, the company can easily scale to support hundreds of high-quality live streams, while saving substantially on IT costs.

IDN Media Case Study

Opportunity Supporting Spikes in Live Streams

Headquartered in Jakarta, IDN Media aims to be the leading digital media business in Southeast Asia. The company has a dominant presence among the the millennial and Gen Z populations in Indonesia, serving over 90 percent of this population with a monthly active user base of approximately 80 million. The diverse range of businesses in the IDN ecosystem include IDN Creative, a digital agency; IDN Event, an experiential marketing agency; and IDN Research, an independent fact-tank providing insights into attitudes and trends among Indonesian millennials. 

IDN Media also manages a variety of content platforms which offers online news and entertainment. In 2020, the company launched the IDN App, a unified platform for all its content. The following year it launched IDN Live, which integrates live streaming into the user experience within the IDN App. 

Initially, IDN Live was hosted on bare-metal servers. Although it was colocated with the IDN App and other platforms, the maintenance cost of the live-streaming infrastructure was high, and managing the service required specialized expertise. Moreover, IDN Media faced difficulties in maintaining stream quality during traffic spikes, which could surge up to 50 times.

“Buffering, lagging, and poor stream quality negatively impacts the user experience,” says Winston Utomo, CEO, and co-founder of IDN Media. “We were concerned that viewers would become disengaged and leave the streams, resulting in loss of engagement by the viewer and frustration for streamers.”


By leveraging the scalability of AWS services, we can innovate quickly while ensuring customers enjoy a high-quality experience.”

Winston Utomo
Co-Founder and CEO, IDN Media

Solution | Scaling to Hundreds of High-Quality Live Streams with Amazon IVS

IDN Media engaged Amazon Web Services (AWS) to explore Amazon Interactive Video Service (Amazon IVS), a managed live-streaming solution. To compare the capabilities of Amazon IVS with its in-house infrastructure, IDN Media conducted a proof of concept. Louis Larry, vice president of technology at IDN Media, says, “The team conducted a thorough testing to ensure that they could prevent any unforeseen issues during the migration. After successful testing, we began our migration process.”

The migration to Amazon IVS revolutionized IDN Media’s live-streaming capabilities. According to Utomo, “Before implementing Amazon IVS, we could only handle 10 concurrent live streams. Since the transition, we’re able to host hundreds.” Previously, the latency rate averaged 15 seconds, but it has now been reduced to less than three seconds. Utomo also highlights several other benefits of the Amazon IVS service, such as providing a comprehensive dashboard on streaming performance, which facilitates effective monitoring. 

The scalability of Amazon IVS was put to the test during a recent live-streaming event featuring Indonesian pop star Zee JKT48. The event featured a challenge between Zee and social-media influencer Arief Muhammad around eating nasi padang, a popular Indonesia dish. Over 50,000 viewers accessed the live stream without experiencing any technical difficulties during the 1.5-hour broadcast, in which the two participants actively attempted to persuade each other and the audience about the ideal way to eat. 

Following the success of migrating IDN Live to Amazon IVS, IDN Media made the strategic decision to migrate all its content platforms to AWS. The company’s IT team employed a lift-and-shift approach for subsequent migrations, using Amazon Elastic Compute Cloud (Amazon EC2) to run web applications and Amazon Relational Database Service (Amazon RDS) for databases. The team also used Amazon CloudFront for caching, which helped to reduce the loads on the server instances. “Our databases on Amazon RDS are currently handling more than 1,000 requests per second without any performance issues,” comments Larry.

By going all-in on AWS, IDN Media has reduced IT costs by around 30 percent, seen significantly less downtime across its platforms, and increased time to market. “We have been able to deliver a faster, more reliable service to our customers, now that we’re running on AWS,” comments Utomo.

Outcome | Treading the Path to Becoming a Leading Digital Media Company

IDN Media’s migration to AWS has also helped the company achieve its immediate goals of expanding its user base and providing more personalized content to readers. Looking ahead, IDN Media believes the switch to AWS will contribute to its more long-term goals of adding new revenue streams and creating new opportunities for growth. Utomo says, “By leveraging the scalability of AWS services, we can innovate quickly while ensuring customers enjoy a high-quality experience.”

IDN Media is also confident that it can innovate its way to the pinnacle of the digital media market in Southeast Asia. As it moves into a phase of building cloud-native applications on AWS, the company has begun using services like Amazon Elastic Container Service (Amazon ECS) and Amazon Aurora, a database built for the cloud. “It’s part of a continuing process to explore new ways to use AWS to improve our business processes and deliver innovative services to our customers and audiences,” concludes Utomo.

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About IDN Media

IDN Media is a digital media platform company based in Indonesia, whose target audiences are the country’s millennial and Gen Z cohorts. Since its launch in 2014, the company has expanded its services to include marketing, consumer research, news, and entertainment.

AWS Services Used

Amazon Interactive Video Service (Amazon IVS)

Amazon IVS is a managed live streaming solution that’s quick to set up for mobile and web applications. The service includes its own video player SDK and is ideal for creating interactive video experiences.

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Amazon Elastic Compute Cloud (Amazon EC2)

Amazon Elastic Compute Cloud (Amazon EC2) offers the broadest and deepest compute platform, with over 600 instances and choice of the latest processor, storage, networking, operating system, and purchase model to help you best match the needs of your workload.

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Amazon Relational Database Service (Amazon RDS)

Amazon Relational Database Service (Amazon RDS) is a collection of managed services that makes it simple to set up, operate, and scale databases in the cloud. 

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Amazon CloudFront

Amazon CloudFront is a content delivery network (CDN) service built for high performance, security, and developer convenience.

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