Advertising & Marketing Technology on AWS

Unmatched cloud capabilities and partner opportunities to help customers reinvent first-party data platforms, data collaboration, advertising platforms, advertising intelligence, and customer experience in the post-identifier era.

How four leading businesses optimized real-time advertising performance

Achieving optimal price performance and accelerating innovation with real-time advertising on AWS

The deprecation of consumer identifiers and expansion of data privacy laws disrupted decades-old technology for advertising and marketing, with companies reinventing how they collect, share, enrich, and activate customer data in compliance with privacy laws.
To accelerate advertising and marketing transformation in the post-identifier era, AWS enables industry customers to reinvent first-party data platforms, data collaboration, advertising platforms, advertising intelligence, and customer experience with unmatched compute, machine learning, and analytics capabilities—along with interoperability with the largest community of partners on the most widely adopted cloud. With AWS, industry customers can easily identify the right cloud technology and partnership opportunities to innovate faster, optimize cost performance, improve interoperability, and grow revenue for advertising and marketing technology workloads running at millisecond latency and petabyte scale.
The Trade Desk Transforms Its Real-time Bidding Strategy With AWS (1:42)



With AWS, advertising and marketing technology companies can innovate faster using the broadest capabilities for compute, analytics, and machine learning to reinvent first-party data platforms, data collaboration, advertising intelligence, and customer experience in the post-identifier era.


With the fastest processors in the cloud, the largest global network footprint, and more sizes and types of compute than any cloud provider, the unmatched breadth of AWS infrastructure create more opportunities to optimize costs on scaled advertising and marketing technology workloads.
Improve interoperability
With tens of thousands of data lakes running on Amazon Simple Storage Service (Amazon S3) and the largest partner community of any cloud provider, the leadership position of AWS enables marketers, publishers, agencies, advertising, and marketing technology companies to collaborate more easily to join, activate, measure, and analyze shared data.

Customers reinventing advertising and marketing technology with AWS

Nielsen logo

Nielsen Builds Cloud-Native Data Reporting Platform on AWS

Nielsen, a global measurement and data analytics company, migrated its National Television Audience Measurement platform to AWS and built a new, cloud-native television rating platform that allowed it to grow its measurement capabilities from measuring 40,000 households to more than 30 million households each day.

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Nielsen Builds Innovative Cloud-native Data Reporting Platform on AWS
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HubSpot logo

HubSpot Selects AWS as its Preferred Public Cloud Provider

HubSpot, a customer growth platform, chose AWS as its preferred public cloud provider, using AWS to support 450+ microservices, delivering features ranging from email delivery to automated marketing workflows.

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Salesforce logo

Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS

Salesforce builds on AWS to process exabytes of data, resolve known and anonymized customer identifiers into highly accurate user profiles, and deliver audience segments across activation channels. 

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The Trade Desk Processes 30M Items per Second for Real-Time Advertising

The Trade Desk uses Aerospike on AWS to support millions of queries per second at the edge for real-time bidding and peak loads of 30 million writes per second in its cold storage of user profiles. 

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TripleLift logo

TripleLift Invents New Ad Units for Real-Time Product Placement in Streaming TV Using ML

TripleLift used AWS to pioneer an ad insertion solution for streaming TV that improves consumer experience and ad performance and boosts monetization.

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Explore solution areas for advertising and marketing technology

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First-party data platforms

Unify first-party data to create a 360-degree view of the customer that drives audience segmentation, ad targeting, and attribution in the post-identifier world.

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Data collaboration & interoperability

Enable privacy-safe data collaboration & interoperability of identifiers across the largest partner community on the most widely adopted cloud.

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Advertising intelligence

Innovate faster for the post-cookie era with the broadest analytics and machine learning capabilities in the cloud.

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Advertising platforms

Run ultra-low latency advertising workloads with cloud-only optimizations and unmatched cost-performance.

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Customer experience

Create connected experiences at scale by automating, delivering, and analyzing billions of personalized messages and offers per day.

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Grow revenue with unmatched partner opportunities

With the largest partner community and tens of thousands of data lakes running on AWS today, the cloud leadership position of AWS enables marketers, publishers, agencies, and technology companies to more easily connect with partners to join, analyze, activate, and measure data with flexibility and interoperability. AWS also enables more revenue-driving partner opportunities for advertising and marketing technology companies, including integrations and distribution channels via AWS Partner Network, AWS Data Exchange, AWS Marketplace, and Amazon Ads.

For customers looking to accelerate time to market, the AWS Partner Network (APN) offers a dedicated partner competency for Digital Customer Experience, including 52 technology partners and 35 consulting partners.

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Leading companies in Advertising & Marketing Technology are already using AWS. Contact our experts and start your own AWS Cloud journey today.