AWS for M&E Blog

Category: Amazon Simple Storage Service (S3)

Reuters and AWS demonstrate next-generation news distribution at IBC 2025

News organizations and broadcasters face more pressure than ever to capture, verify, and distribute real-time access to breaking news all day, every day to global viewers across a range of platforms and device types. In a next-generation activation at the International Broadcasting Convention (IBC) 2025, Reuters and Amazon Web Services (AWS) will demonstrate live content […]

How Prime Video delivers AI-powered real-time insights for NASCAR fans

In the high-stakes world of NASCAR, fuel management can make the difference between victory and defeat. Recent races have demonstrated how critical fuel calculations are, with multiple top drivers experiencing last-minute fuel shortages, dramatically altering race outcomes. NASCAR broadcasts have historically provided limited visibility into fuel consumption—one of racing’s most crucial strategic elements. While announcers […]

How to use 3ds Max with service-managed fleets on AWS Deadline Cloud

It can be challenging for studios and artists who want to leverage the power of the managed infrastructure of Amazon Web Services (AWS) Deadline Cloud while continuing to use Autodesk 3ds Max in their workflows. We’ll show you how to overcome this limitation by using configuration scripts to enable 3ds Max on service-managed fleets (SMFs). […]

Edit in the cloud: Nine Network modernizes edit suites with AWS

This blog was co-authored by Jun Ye, Graphics and Automation Technology Manager of Nine Network. When Nine Network (Nine) faced the dilemma of aging edit suites and mounting hardware costs in their Brisbane studios, they didn’t just see a problem—they saw an opportunity. The traditional approach would have been straightforward: replace hardware (server, processor, memory, […]

CoStar Group reduces costs by 80% using AWS Elemental MediaConvert

This blog is co-authored by Mark Osborn, Principal Software Engineer at CoStar Group. Seeking greater control over their video transcoding capabilities while reducing costs and enhancing quality for their customers, CoStar Group embarked on a transformative solution. Let’s dive into how CoStar brought their video transcoding and distribution backends in house using Amazon Web Services […]

Reduce SSAI costs using new features in AWS Elemental MediaTailor

Your streaming content is taking off, viewership is soaring and ad revenue is increasing. However, the costs of monitoring all those streaming sessions, and remaining operational, are also increasing. Sound familiar? Streaming services face this challenge every day as they scale their server-side ad insertion (SSAI) streaming operations. We are excited to share how Amazon […]

Reach plc delivers impactful journalism with AI driven Guten powered by AWS

This post is co-authored by Lewis James, Senior Data Scientist at Reach plc and Dan Taffler, Group Director of Data and Analytics at Reach plc. News occurs at breakneck speeds. Publishers need to constantly evaluate and innovate business processes to accelerate the process of publishing—from initiation to publication. Changing this became one publisher’s mission—creating their […]

Transforming sports storytelling with generative AI on AWS

Sports broadcasters face an ongoing challenge: how to deliver compelling stories while managing vast amounts of real-time and historical data during live events. For mountain bike racing commentators, this means processing information about hundreds of athletes, multiple race configurations, and constantly changing conditions—all while keeping viewers engaged in real-time. We’re excited to share how Warner […]

Using Amazon S3 Vectors (preview) to semantically search using a media lake on AWS

Many media organizations face challenges in managing and discovering content across their digital libraries. Relying on manual searches of file names, or folder structures, can result in duplicated work and underutilized assets—impacting productivity and content monetization opportunities for re-using and creating content. The emergence of AI-powered semantic search introduces complexity and cost considerations for media […]

Introducing: Guidance for a media lake on AWS

Many companies struggle to manage their vast collections of digital media files stored across multiple Amazon Simple Storage Service (Amazon S3) buckets. This scattered storage approach can create significant challenges for organizations. Searching for specific content can be difficult and time-consuming (with organizing files effectively becoming a complex task) making extracting the full value from […]