AWS for M&E Blog

Image of indoor ice hockey rink with full crowd

IMT builds a modern infrastructure for the Seattle Kraken in time for game day

When the National Hockey League (NHL) announced its expansion into Seattle, local hockey fans were excited to get the chance to root for their first home team. The newly formed Seattle Kraken (Kraken) knew they had a unique chance to build a foundation for decades of fan engagement as they prepared for the 2021­–2022 season. […]

Photo of NASCAR race track with cars lined up at starting line

Accelerating Motorsports: How NASCAR delivers real-time racing data to broadcasters, racing teams, and fans

This blog post was co-authored by Chris Wolford, Managing Director, Event & Media Technology at NASCAR. Introduction The National Association for Stock Car Auto Racing (NASCAR) has a rich history that dates back to the late 1940s. Over the years, NASCAR has become one of the most popular motorsport organizations in the world, giving fans […]

Interactive advertising with Amazon IVS

The ability to monetize live streaming content can be a challenge in the media and entertainment industry. For example, when streaming live content via social media platforms, options may not be available to advertise precisely the way you want within your show or event. In this post, the authors explain and demonstrate how to recognize […]

Photo of judges on "X-Factor”,the award-winning TV music competition

Sky Italia improves performance, lowers costs 84 percent by insourcing its voting platform for live TV productions with AWS

Sky Italia is one of Europe’s leading media and entertainment companies and the largest pay TV provider in Italy. One of the biggest draws to the service is “X-Factor,” the award-winning TV music competition. A key part of the show is that the home viewing audience votes for their favorite performers, with the results tabulated […]

The benefits of content personalization for digital publishing

Artificial Intelligence (AI) and Machine Learning (ML) make it easy to create personalized user experiences. If you are a digital publisher, you can use AI/ML to display and recommend content that is tailored to the interests of an individual user. Personalization can improve customer satisfaction, increase user engagement, and reduce the workload of editorial and […]

AWS logo and blog title image

Leverage AWS Serverless Application Model to run MediaInfo at scale

Media & Entertainment (M&E) companies often have a large number of media files stored in Amazon Simple Storage Service (Amazon S3). However, before using these files in media processing applications, they often need technical metadata about video codecs, frame rates, audio channels, duration, and more. MediaInfo, a unified display of the most relevant video and […]

Three men on treadmills watching overhead televisions.

Atmosphere scales streaming service for businesses, unlocks new revenue potential with AWS

Where audiences dwell, advertisers follow. From restaurants and bars to gyms, medical offices, airports and beyond, ample opportunities exist for brands to reach consumers as they move through the day. Atmosphere is broadening access to these audiences in the US and internationally with its free ad-supported streaming service, built on cloud-based technologies from Amazon Web […]

How to delay live streaming using AWS Elemental MediaPackage

How to delay live streaming using AWS Elemental MediaPackage

The ability to introduce a delay into live or real-time streaming video is a critical function for many content providers. There are several reasons a content provider might want to introduce a time lag to a live stream broadcast. Time zone differences: Delaying a live stream can accommodate viewers in different time zones, serving those […]

Learn how Zee5 accelerated highlights delivery on AWS, offering fans quick access to re-live their favorite cricket moments

This post was co-authored by Suneel Khare, Rahul Banerjee, and Lalitesh D at Zee5, and Girish Nair and Rahul Sureka at AWS. Zee Entertainment Enterprise Limited (ZEEL) is a global content company with more than 1.3 billion viewers around the world. Zee5, the online video streaming Over The Top (OTT) platform, offers an exhaustive array […]

Monitoring QoS of virtual linear OTT channels with dynamic ad insertion

Overview This is part two of a blog series about virtual linear channel creation and management. The first blog post in the series discussed how to create virtual linear OTT channels that can sequentially deliver both video on demand (VOD) and live streaming video by defining a channel schedule in AWS Elemental MediaTailor using Channel […]