Advanced Retail Data Insights Solutions from AWS

Turn retail data into actionable insights that improve the customer experience as well as margins.

Artificial Intelligence and Machine Learning for Retail

Learn how to transform retail experiences and operations with machine learning from AWS.

Democratize data access and apply AI/ML solutions to improve merchandising decisions, maximize customer lifetime value, optimize execution, and accelerate innovation.
The success of a retailer is often based on the quality of the decisions they make, which relies on access to accurate and relavent data. They need to integrate and understand petabytes of sales data, customer traits, and product information in a repeatable, secure manner. AWS solutions help retailers collect, store, analyze, and act on data while leveraging analytics and machine learning.


Improve merchandising decisions
Retail is all about selecting the right products, offering them in the right channel, at the right price. AWS helps retailers use analytics to develop an effective merchandising strategy.
Increase customer lifetime value
Leverage customer data to build accurate models of behavior that lead to increased customer lifetime value.
Optimize to lower costs
Keep costs under control and improve margins by using data to make better decisions like labor scheduling, markdowns, and promotions.
Innovate & accelerate outcomes
Democratize access to data to all parts of the business to allow organizations to quickly experiment, innovate, and accelerate business outcomes.

Turn retail data into actionable insights

AWS can help you collect, store, analyze, and act on retail data while leveraging analytics and machine learning.

Guidance for Automated Language Translations on AWS

Adapt content for a global audience through localization and accurate translations, to improve customer interactions and increase transactions.

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Guidance for Carbon Accounting on AWS

Calculate carbon footprints, track Greenhouse gas (GHG) emitting activities, and identify carbon hotspots.

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Guidance for Retail Personalization on AWS

Offer personalized experiences and interactions to shoppers through machine learning (ML) services, so you can increase revenue and sales.

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AWS services

Interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL.
Easily run and scale Apache Spark, Hive, Presto, and other big data workloads.
Fastest, easiest, and most widely used cloud data warehouse.
Easily collect, process, and analyze video and data streams in real time.
Enable BI for everyone with machine learning, natural language queries, and interactive dashboards.
Build, train, and deploy machine learning (ML) models for with fully managed infrastructure, tools, and workflows.

Customer stories

We work with the industry’s leading retail companies - innovators and pioneers - who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways retail companies are leading their customer journeys with AWS.

ALDO logo

Tapestry Gains 360-Degree View of Customers by Powering Data and Analytics on AWS

Fashion house Tapestry has broken down data silos and expanded its ML capabilities by using Amazon API Gateway, helping it fulfill half a million API calls daily and personalized customer service.

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Male Small Business Owner Checks Stock In Shop Using Digital Tablet
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CaratLane logo

CaratLane Scales To Meet Seasonal Peaks and Deliver Seamless Customer Experience

Since 2012, CaratLane has been working with AWS to build a scalable, cost-effective infrastructure for its ecommerce platform. On top of that, CaratLane engaged various AWS services to expand its Machine Learning (ML) capabilities and improve customer experience on its ecommerce platform.

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Amazon logo

Amazon Search Empowers Teams Across Amazon to Bring Deep Learning to Their ML Applications

Search M5, a team within Amazon Search, used various AWS solutions to run deep learning experiments with tens of billions of parameters.

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Zalando logo

Online Fashion Platform Zalando Tracks Business Performance in Near Real-Time

Zalando is tracking performance in near real-time after migrating SAP to AWS and reducing the cost of obtaining business insight by 30 percent.

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Amazon icon Buyer Fraud Service Gains Scalability, Cuts Costs in Half

Amazon Transaction Risk Management Services (TRMS) decided to migrate to Amazon Web Services (AWS) the more than 100 on-premises Oracle databases in which it stored the 40 TB of data its machine-learning models use to identify fraudulent transactions.

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Smart Store Analytics: Creating Profitable Retail Insights

Innovate with key industry partners

Discover purpose-built AWS Partner solutions for the Advanced Data Insights on AWS through the AWS Partner Network Retail Competency and AWS Marketplace.

Snowflake logo

The Snowflake Retail Data Cloud enables retailers and manufacturers to access, govern, and share data seamlessly to deliver more personalized customer experiences, optimize supply chains, and make data-driven merchandising decisions.

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Databricks logo

Databricks Lakehouse for Retail offers a unified data, analytics and AI platform purpose-built for all phases of the customer journey. Accelerate discovery, design, development and testing in use cases like propensity scoring, customer lifetime value, order picking optimization and more.

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MicroStrategy logo

MicroStrategy provides modern analytics on an open, comprehensive enterprise platform used by many of the world’s most admired brands in the Fortune Global 500. MicroStartegy helps brands leverage data and fuel innovation with smart workflows, augmented experiences, and the debut of Generative AI.

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Talend logo

Talend helps retailers to optimize customer acquisition and pricing without risking privacy. Talend Data Fabric combines data integration, data quality, and data governance in a single, low-code platform that works with virtually any data source and data architecture.

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Domo logo

Domo is a modern, SaaS business management platform that puts real-time data directly in the hands of retailers. DOMO helps integrate data from different sources and systems across supply chain, retail ops, ecommerce, IoT and more to uncover insights and optimize planning and execution.

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Altruistiq logo

Altruistiq delivers sustainability intelligence. Altruistiq helps retailers to transition from retrospective measurement and static sustainability reports to a live dashboard and decision-making environment. The solution automates data measurement and management and identifies smart impact reduction initiatives at scale.

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AWS Service Partners

Our network of AWS Service Partners offers strategy and deployment services to help retail brands accelerate their digital transformation across the supply chain.

Slalom logo

Backed by regional innovation hubs, a global culture of collaboration, and partnerships with the world’s top technology providers, Slalom is a modern consulting firm focused on strategy, technology, and business transformation.

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Infosys logo

Infosys helps customers discover, evaluate, and integrate software, services, and processes that help reimagine the enterprise value chain in the cloud and deliver fast time to value.

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Accenture logo

Accenture retail technology helps companies by innovating around industry-specific functions and capabilities to provide clients with speed-to-value.

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Deloitte logo

Deloitte retail technology helps to mobilize data and insights to optimize customer experiences, create operational efficiencies, improve product pricing, and inform management decisions.

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AWS Marketplace

Retail solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.


See related guides, brochures, blogs, and much more.

Featured Resource

Turn Retail Data into a Competitive Advantage

Data has become one of the most valuable assets to help retailers make more informed decisions to gain a competitive edge, reduce costs, optimize processes, and delight customers. Read this ebook to learn how to become a data-driven retailer.

Turn Retail Data into a Competitive Advantage
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Smart Store Analytics: Creating Profitable Retail Insights

Learn how to use AWS for the Edge and AWS Panorama Appliance to process your existing CCTV footage to produce valuable in-store analytics (and even real-time alerts) for your physical retail store network.

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Case Study

Bata Slashes Inventory Update Time by 99% with Automated Fulfillment Powered by Vinculum on AWS

Learn how Bata integrated its disparate legacy systems into a cohesive technology stack, reducing order cancellation and time to fulfillment to grow nearly 100 percent in the last year.

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How to Integrate Your AWS Cloud-Native Dynamic Supply Chain Application With External Systems

By collecting and analyzing near-real-time supply chain data, companies can gain better insights and control over their supply chains. Dive deep into 5 different mechanisms to integrate AWS clod-native supply chain applications with third-party systems.

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Case Study

DFS Group Increases Online Store Conversion Rate by 9.8% Using ViSenze AI Technology

DFS Group worked alongside AWS Retail Competency Partner and artificial intelligence (AI) technology provider ViSenze to improve customer engagement on its online store using AI.

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Leading companies in retail are already using AWS. Contact our experts and start your own AWS Cloud journey today.
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