AWS + Foursquare: Leading a new era in cloud-built location data solutions
Why Foursquare?
Foursquare and Amazon Web Services are helping businesses usher in a new era of location intelligence, supplying companies with easy-to-work-with, high quality data through the AWS Data Exchange. Foursquare’s industry-leading accuracy and scale can now be harnessed in the cloud to improve mobile app experiences, or derive crucial insights—all with the click of a button.
Foursquare’s products
Foursquare Places, our point-of-interest (POI) database, contains over 20M POIs in the U.S. with a 98% fill rate for core attributes. Foursquare Places is privacy-compliant, uniquely sourced, and trusted by leading enterprises like Uber, Samsung, and Apple.
Foursquare Visits provides customers with daily visit data feeds to the chains, categories and venues that matter to their business, powering targeting, personalization and enrichment for enterprises. Foursquare's US-only, venue-level visit feed, a popular analytics tool among investment firms, banks and retailers, normalizes visits based on US census data, mitigating demographic panel bias and fluctuations and enabling an accurate understanding of total visits to venues for the entire US.
Foursquare’s products
Foursquare Places, our point-of-interest (POI) database, contains over 20M POIs in the U.S. with a 98% fill rate for core attributes. Foursquare Places is privacy-compliant, uniquely sourced, and trusted by leading enterprises like Uber, Samsung, and Apple.
Foursquare Visits provides customers with daily visit data feeds to the chains, categories and venues that matter to their business, powering targeting, personalization and enrichment for enterprises. Foursquare's US-only, venue-level visit feed, a popular analytics tool among investment firms, banks and retailers, normalizes visits based on US census data, mitigating demographic panel bias and fluctuations and enabling an accurate understanding of total visits to venues for the entire US.
Use cases
Foursquare provides location-based solutions and intelligence for customers across many different industries and use cases. By harnessing location data, businesses across financial services, travel & hospitality, digital native businesses and other consumer-facing sectors can:
→ Power location-based search & discovery
→ Augment existing CRM profiles with visit data
→ Create market planning & site selection strategies
Foursquare Places data can be ingested by business intelligence teams to understand POIs and competitor locations near a potential new site, leading to smarter site selection decisions. Foursquare Places data empowered market planners at KFC to understand competitive landscapes in new markets.
→ Target new users based on offline behaviors
How Yum! Brands uses location data from Foursquare to make smarter decisions
"Our teams across the globe are in constant need of hyper local and accurate data to power our site selection and other geospatial use cases. Working with Foursquare and AWS Data Exchange has enabled us to seamlessly procure the exact Point-of-Interest data set we needed across dozens of markets. And all delivered to us directly in the cloud, alongside our data analytics and tools."
—Nikhil Jain, Senior Director - Data Science, Yum! Brands
