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Naming and Describing your Product

The information about your product becomes the face of the product to customers. As you decide on your product name, description, highlights, and so on, consider using information that is both compelling and differentiates your software from other software.

The information you provide is important to ensure that potential customers have enough information to make informed acquisition and buying decisions.

Optimizing the Product Name Field

Keep the following guidelines in mind as you create the product name.

  • Use title case (first letter of each word is capitalized)
  • Ensure that a customer can identify the product by the name alone
  • Use the name of the brand or manufacturer
  • Do not include descriptive data or hyperbole

Example: Smart Solution Load Balancer - Premium Edition

Writing the Product Description

The product description lists the product's features, benefits, usage, and provides other relevant and specific product information. A customer might read the description if he or she is interested enough to learn more about the product than is obvious from the name or highlights.

Keep the following guidelines in mind as you create the product description.

  • Avoid unnecessary capitalization
  • Avoid unnecessary punctuation marks
  • Do not include redirect information
  • Check spelling and grammar
  • Include only critical, useful information

Example: Smart Solution automatically distributes incoming application traffic across multiple Amazon EC2 instances. It enables you to achieve even greater fault tolerance in your applications, seamlessly providing the amount of load balancing capacity needed in response to incoming application traffic. Smart Solution detects unhealthy instances within a pool and automatically reroutes traffic to healthy instances until the unhealthy instances have been restored. Customers can enable Smart Solution within a single AWS availability zone or across multiple zones to ensure more consistent application performance.

Writing the Product Highlights

The product information page displays up to three product highlight bullet points. The descriptive text you write for each highlight should describe the product’s primary selling points in brief, informative, and easy-to-understand language.

Example: Projecting Costs - With Smart Solution, you only pay for what you use. You are charged for each hour or partial hour your Smart Solution is running.

Writing the Release Notes

Each time you update an AMI product, you must provide a description of the changes in release notes. Your release notes should contain specific information to help the user decide whether to install the update. Use clear labels for the update, such as “Critical” for a security update or “Important” or “Optional” for other types of updates.

Writing the Usage Instructions

The usage instructions are critical to ensure that each user is able to successfully configure and run the software.  This field will display during the AMI configuration process so the usage instructions must contain all information the user will need.  Failure to provide clear instructions could result in unnecessary support contacts.

Example: Once the instance is running, enter the public DNS provided by AWS into your browser to access your AMI.