Sign in
Migration Mapping Assistant Your Saved List Partners Sell in AWS Marketplace Amazon Web Services Home Help

Suggested ref tags for demand generation to product detail pages

Placement Reftag prefix
Blog _ptnr_blg_
Documentation _ptnr_doc_
Email _ptnr_pe_
FAQ _ptnr_FAQ_
Newsletter _ptnr_pe_nwsltr_
Online Community, Forums    _ptnr_frm_
PR _ptnr_pr_
SEM or online ads _ptnr_ads_
Social Media - Facebook _ptnr_tsm_fb_
Social Media - LinkedIn _ptnr_tsm_li_
Social Media - Twitter _ptnr_tsm_
Website _ptnr_web_
Website - Promo Page _ptnr_web_'promo name'_
Video _ptnr_video_

Example URLs with ref tag:

Suggested best practices:

  • Add a ref tag linking to your product pages in all your demand generation activities
  • Use ‘_ptnr_’ in all your ref tags going to your AWS Marketplace product listing pages, ‘_ptnr_’ can be placed anywhere in the ref tag
  • Use a consistent naming method for different types of demand generation activities
  • Create a unique ref tag for each activity for easy tracking
  • Don’t use ref tags for multiple product listings or multiple product detail pages for easier tracking