Sold by: Twilio SegmentÂ
Deployed on AWS
Twilio Segment is the world's leading customer data platform (CDP) that collects, cleans, and federates first-party data to AWS and hundreds of additional sources.
Overview
Twilio Segment is the world's leading customer data platform (CDP). Our platform democratizes access to reliable data for all teams, and offers a complete toolkit to standardize data collection, unify user records and route customer data into any system where it's needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi's use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
With Twilio Segment & AWS leading organizations
- Build fast with a reliable, performant, and compliant stack
- Enable customer-first decisions with data you can trust
- Personalize the customer experience without sacrificing privacy
For more information, visit https://segment.com .
For custom pricing, EULA, or a private contract, please contact bd@segment.com , for a private offer.
Highlights
- Twilio Segment is powered by AWS
- Collect and leverage first-party data to understand customers, redirect spend, and deliver real-time personalized experiences at scale
- Twilio Segment supports numerous AWS customers across all verticals to provide personalized experiences at scale
Details
Unlock automation with AI agent solutions
Fast-track AI initiatives with agents, tools, and solutions from AWS Partners.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Segment CDP | Segment Connections - up to 1M MTUs/year | $108,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Overages As Defined In The Order Form | $0.01 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Twilio Segment has a wealth of additional features and capabilities to support your use case. For additional questions and support, check out our product, Segment University, and full documentation. bd@segment.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Twilio Segment
By Tealium
By Contentsquare
Top
10
In CRM, ELT/ETL, Data Integration
Top
10
In Data Warehouses, Streaming solutions
Top
100
In Analytic Platforms
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Collection
Collects, cleans, and federates first-party data across multiple sources and systems
Data Unification
Standardizes data collection and unifies user records for comprehensive customer profiles
Real-time Data Processing
Enables real-time data routing and decision-making capabilities across integrated platforms
Data Integration
Supports integration with hundreds of additional data sources and systems
Customer Data Management
Provides toolkit for comprehensive customer data management and profile standardization
Data Integration
Collects, unifies, and enriches customer data from offline and online sources across web, mobile, offline, and IoT devices
Machine Learning Capabilities
Includes customer data platform with integrated machine learning for advanced data processing
Multi-Source Data Connectivity
Supports flexible integrations with AWS services like EventBridge, Firehose, Redshift, SQS, and S3, along with 1,300+ other technologies
Customer Data Unification
Builds a single, comprehensive customer view ready for activation across multiple use cases
Real-Time Data Processing
Enables real-time data delivery and processing of comprehensive customer data
User Behavior Analytics
Advanced multi-session journey tracking across websites, mobile apps, and digital experiences
AI-Powered Insights
Machine learning algorithms for automated data analysis and quick pattern recognition
Session Visualization
Comprehensive session replay and heatmap technologies for detailed user interaction mapping
Digital Journey Optimization
Advanced tracking and analysis of user engagement, conversion, and retention metrics
Audience Segmentation
Dynamic audience segmentation capabilities with end-to-end journey mapping and analysis
Standard contract
No
No
Customer reviews
0 ratings
0 AWS reviews
|
557 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Lars B.
Great platform to cenralize all your customer data
Reviewed on Aug 19, 2025
Review provided by G2
What do you like best about the product?
Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed.
What do you dislike about the product?
Pricing could be a bit more affordable, especially if you want to use ETL processes
What problems is the product solving and how is that benefiting you?
We have various data sources and we need to connect to various destinations. Segment helps us to centralize our data, cleans it, and then makes sure it's accessible where we need it
Computer Software
Still a great product
Reviewed on Jul 31, 2025
Review provided by G2
What do you like best about the product?
It has become the infrastructure of our data analytics tracking
What do you dislike about the product?
No built in CRM, pricey, many alternatives touting to offer the same thing now
What problems is the product solving and how is that benefiting you?
Connecting tracking to our marketing tools
Lorenzo B.
Great tool to leverage you user base data
Reviewed on Jul 30, 2025
Review provided by G2
What do you like best about the product?
It gives you a single, clean pipeline for collecting, standardizing, and activating user data across all touchpoints, without engineering bottlenecks.
What do you dislike about the product?
Initial implementation and event taxonomy design are hard to get right, and mistakes are expensive long-term.
What problems is the product solving and how is that benefiting you?
Data fragmentation → Segment unifies user data from web, mobile, backend, CRM, etc., into a single, consistent stream.
Slow or redundant tracking → One-time event tracking powers all tools (Braze, GA, Amplitude, BigQuery…) without duplicate effort.
Inconsistent user identity → Identity resolution across devices and platforms ensures accurate user profiles.
Poor targeting → Computed Traits and Audiences enable precise segmentation without writing SQL.
Slow or redundant tracking → One-time event tracking powers all tools (Braze, GA, Amplitude, BigQuery…) without duplicate effort.
Inconsistent user identity → Identity resolution across devices and platforms ensures accurate user profiles.
Poor targeting → Computed Traits and Audiences enable precise segmentation without writing SQL.
Sachin D.
A reliable and powerful tool for unified customer data management
Reviewed on Jul 29, 2025
Review provided by G2
What do you like best about the product?
The best part about Twilio Segment is its ability to centralize customer data from multiple sources and then route that data in real time to tools like analytics platforms, CRMs, and marketing automation software. It saves a huge amount of engineering time and ensures data consistency across platforms
What do you dislike about the product?
Segment acts as a single source of truth for customer data, which drastically improves personalization and campaign performance. It’s also very helpful for maintaining clean, structured events and reduces duplication of data
What problems is the product solving and how is that benefiting you?
Twilio Segment is solving the problem of fragmented customer data across multiple tools and platforms. Before using Segment, it was difficult to get a unified view of our users’ behavior and interactions. Now, we can collect, clean, and route real-time customer data from websites, apps, and servers to our analytics, marketing, and CRM tools with minimal engineering effort
Robert B.
Segment Review - Data
Reviewed on Mar 03, 2025
Review provided by G2
What do you like best about the product?
How we can query our data warehouse within segment.
What do you dislike about the product?
How there HAS to be a unique user_id or email for some traits.
What problems is the product solving and how is that benefiting you?
We had little to none data in our platform and there was not a great way to get it there. Segment solved defining events on our site and ease of use of piping it to our CRMs