Omni-Channel Member Engagement for Health Plans

The recent push towards consumerization in Healthcare requires Health plans to transform themselves to provide high grade member experiences. So far they have had multiple member touchpoints with multiple decision makers in the organization leading to disconnected and siloed execution.

CitiusTech's “Digital Front Door” framework enables a seamless experience across various interactions in a member's journey. Some of the offerings are given below:

Member Experience Analytics : Pre-built models to operationalise personalized member care journey (eg. stratification, cohorts)

Consulting & Advisory : Tech & domain consulting framework to provide digital front door roadmap

Tech Modernization : Composable architecture design for legacy modernization and Healthcare API platform

Front-end Development : UI development for portals & apps, library of micro frontend / SMART applications

Key Benefits: Reduce operational cost, Greater net promoter score, Higher member retention, Higher compliance measures rating, Improved member outcomes

Case Study: Designed and developed a feature-rich portal for improved member experience for a Multinational Managed Healthcare and Insurance company. The portal provides health plan benefit related information on finger tips, enables easy claim submission, payments and claims history. The portal helped achieve 55% reduction in member call volume due to automated business operations.

CitiusTech's Payer vertical is focussed on delivering specialized solutions and services across the healthcare digital value chain - spanning interoperability, data & analytics, digital engineering, provider performance management and member experience management.