Driving In-Game Purchases is a key challenge for Video Game developers. The Unique Optimizing the listings of items in-game store to increase the purchase of items and player engagement is the need of the hour, look no further from our fool-proof solution.

Affine is a pioneer in Gaming Analytics with a decade worth of experience with Marquee Gaming Clients. Our extensive domain expertise helps understand the key attributes that lead to higher In-Game Purchases thereby providing an edge over competitors to overcome underlying monetization challenges & helps in delivering a highly accurate optimized mix of In-Game pricing as well strategies to drive hyper-personalized marketing to the gamers to ensure higher In-game engagement & drive higher In-game purchases and overall Sales.

Solution Approach

Utilized the in-game purchase data in the AI/ML-powered analytical framework to:

• Allocate items to the in-game store slots
• Analyze the factors like character popularity, seasonality, item listing recency, etc.
• Provided a comprehensive list of items that will be displayed on each slot on a given day for a given time frame in a game store.

AWS AI/ML-based framework: We bring extensive experience in the gaming domain in building AWS ML-based platforms to drive a host of decisions like the mix, popularity, & pricing of the In Game items.

Comprehensive AWS Services: We extensively use AWS Services in developing the solution framework, building the recommendation engine, and deploying the solution.

Salient Features:

• Comprehensive & Scalable Solution: ML-based accurate In-game Shop optimization & optimal marketing budget optimization; AWS cloud services enabled quicker development, integration & deployment of solutions across geographies.
• BI Decision Cockpit: Centralized decision dashboard providing insights into the shop optimization techniques at required granularity to ensure higher engagement and Sales.

Key Benefits

• Stable and Robust Approach
• Scalable Solution
• Optimum Results
• Higher Engagement

Deliverables

• Data Gathering
• Analytical Dataset Preparation
• Exploratory Data analysis
• Optimization Framework Development
• Model Validation
• In Game Shop Optimization

About Affine

Affine is the AWS Advanced Consulting Partner and a leading professional services & solutions firm, enabling global enterprises to affect their transformation & innovation, leveraging the unique Trifecta of AI, Data-Engineering & Cloud. With a globally distributed team of 500+ analytics professionals; Affine covers end-to- end capabilities spanning modern data engineering to core AI to scalable cloud deployment.

To explore our complete service offerings, visit us at https://affine.ai