Adverity

What do you like best about the product?

Adverity enables our digital marketing agency to streamline our ETL process (now across +400 data streams) . The interface is tidy and intuitive, and integrates with all the marketing platforms that our clients use. I use it everyday to check my data streams are all running correctly, and if there is every an issue, support is very responsive and proactively digs into the issues in the account.

What do you dislike about the product?

Adverity genuinely ticks every box I need to do my job as data director.

What problems is the product solving and how is that benefiting you?

It allows us to collect the data from all our marketing platforms, enrich and tidy it up, and send the data out to marketing dashboards with easy. It is such a timesaver!

What do you like best about the product?

Nowadays, many of our processes are guided using Adverity, the tool is essential for our data extraction.

What do you dislike about the product?

Some custom conversions from Google Ads have started to show inconsistencies regarding the platform's values, which is a bit concerning.

What problems is the product solving and how is that benefiting you?

Robustness in data extraction, many connectors available, and less reliance on manual extractions.

What do you like best about the product?

Adverity helped us unify our previously scattered data by providing a single, reliable source of truth. It brought together information from more than 20 different sources—including social media platforms, Google Analytics, and sales data—into one comprehensive dashboard. This consolidation has saved us about 90% of the time we used to spend manually managing our data. Although there was an initial learning curve, the user interface is intuitive and accessible, even for those without a technical background. Now, our marketing team can create custom reports independently, without needing advanced programming skills such as Python. This has eliminated the need to develop costly software just to maintain these communications.

What do you dislike about the product?

I faced some challenges when trying to manage administrative privileges on the platform. Additionally, the error messages I received were often unclear, which meant I had to spend extra time figuring out what they meant and how to fix the issues.

What problems is the product solving and how is that benefiting you?

Enhancing business process outcomes, fostering innovation, and increasing internal operational efficiencies are all important goals. By focusing on these areas, organizations can streamline their workflows, encourage creative solutions, and optimize day-to-day operations.

What do you like best about the product?

Adverity makes it very simple to combine data from multiple sources into one platform. The automated data integrations and user-friendly interface save a lot of time and reduce manual errors. It has made our reporting process much faster and more reliable.

What do you dislike about the product?

While the platform is powerful, the initial setup and integrations can take some time. Some of the advanced features require a bit of technical knowledge, and for custom reporting we occasionally need help from the support team, which can be a drawback.

What problems is the product solving and how is that benefiting you?

Adverity helps us eliminate manual data collection and reporting by automatically integrating data from multiple marketing and business platforms. This not only saves significant time but also ensures accuracy and consistency across our reports. By having a single source of truth for our data, we can make faster and better-informed decisions, which directly improves our marketing performance and ROI.

What do you like best about the product?

The platform makes it easy to centralize and standardize marketing and business data from multiple sources. I especially like the wide range of pre-built connectors and how smoothly it integrates with visualization tools like Tableau, Power BI, and Looker.

What do you dislike about the product?

Adverity helps reduce manual work by automating data collection and transformation, saving a lot of time that would otherwise go into building and maintaining pipelines. It provides a single source of truth for reporting, improves accuracy, and allows teams to focus on analysis rather than wrangling spreadsheets. The scalability is also a big plus—it works for both small datasets and enterprise-level volumes.

What problems is the product solving and how is that benefiting you?

Adverity is solving the challenge of fragmented marketing and business data spread across multiple platforms. Instead of manually pulling reports from different ad networks, analytics tools, and CRMs, everything is consolidated into one place. This reduces manual reporting time, minimizes errors, and gives us real-time visibility into performance. The biggest benefit is having a single source of truth that supports faster decision-making, better campaign optimization, and improved collaboration between teams.