a21.LAUNCH: GenAI-Powered AWS Marketplace Accelerator

a21.LAUNCH is a Generative AI-driven marketplace accelerator designed to simplify and expedite your AWS Marketplace listing process. Whether you're an independent software vendor (ISV) or part of the AWS ISV Accelerate (ISVA) program, a21.LAUNCH provides comprehensive marketplace management that transforms complex onboarding into a seamless, low-engineering experience. Our solution opens new revenue channels by helping SaaS providers list their products and services on AWS Marketplace efficiently, ensuring they align with best practices and reach millions of potential customers.

Key features include:

• GenAI-Driven Marketplace Integration: a21.LAUNCH leverages Generative AI to streamline your marketplace listing, reducing technical overhead while ensuring that your SaaS products meet AWS Marketplace requirements. This marketplace listing as a service ensures that your solutions stand out in the marketplace and maximize visibility.

• LaunchBud: Your AI Co-Pilot: Powered by Amazon Bedrock, LaunchBud is your GenAI chatbot assistant. It provides instant answers on everything from AWS Co-selling, ISV CPPO Guide strategies, and AWS ISV Accelerate program guidance to specific AWS Marketplace queries, ensuring you're always ahead in your marketplace journey.

• Experienced Guidance: Our marketplace management experts offer tailored guidance to help you optimize your marketplace listing. We ensure that your listings meet buyers' needs and follow AWS Marketplace best practices, aligning your strategy with the goals of the ISV program and the broader marketplace ecosystem.

• Listing Optimization: Our team reviews and refines your marketplace listing to ensure it aligns with your business objectives and meets AWS Marketplace’s stringent requirements. We handle everything from listing creation to optimization, ensuring that your marketplace listing as a service is executed flawlessly.

• Testing & Validation: Before your marketplace listing goes live, we conduct thorough previews and test purchases to validate platform integrations, guaranteeing an optimal buyer experience. This step ensures that your ISV marketplace listings function smoothly and are fully operational.

• Training & Documentation: a21.LAUNCH offers foundational platform training, including sales order processing, private offer management, and product documentation. Our marketplace accelerator also includes success resources for on-demand learning, enabling you to navigate the complexities of AWS Marketplace with confidence.

• Flexible SaaS Listing Options: a21.LAUNCH supports multiple listing types, including SaaS Contracts, Pay-As-You-Go models, AMI products, and container-based listings. No matter your ISV business model, our solution ensures that your marketplace listing is optimized for success.

• End-to-End Support: From initial assessment to listing approval and post-launch optimization, a21.LAUNCH provides full-spectrum marketplace management support. Our AI-driven marketplace accelerator ensures that every step of your AWS Marketplace journey is streamlined for maximum efficiency.

• Marketplace Management Portal: Easily manage private offers, customer agreements, and transactions through our marketplace management portal, which integrates seamlessly with your CRM, such as Salesforce or HubSpot. This listing as a service feature simplifies the complexities of marketplace transactions.

• Optimized Co-Sell Solutions: a21.LAUNCH integrates with the AWS ISV Accelerate (ISVA) program and the ACE co-selling program to help you close deals faster. Our marketplace management platform removes friction, allowing you to scale your cloud sales pipeline and achieve better results through ISV CPPO Guide strategies.

• Post-Launch Success: a21.LAUNCH doesn't stop at onboarding. We provide continuous support with weekly GTM meetings, pricing and packaging advice, and seller enablement to ensure long-term marketplace success. Our marketplace accelerator empowers you to thrive in the AWS ecosystem, leveraging ongoing insights and expertise.

With a21.LAUNCH, your AWS Marketplace journey is simplified and accelerated. Our AI-driven solution, combined with the power of LaunchBud and expert marketplace management, makes AWS Marketplace onboarding faster, smarter, and more effective—helping ISVs reach new heights in the marketplace.