Straightline - AI-Driven Sales & Customer Acquisition

The whole acquisition stack in one place - SEO that writes itself, AI agents that follow up for weeks, email, SMS, WhatsApp and calls in one conversation, and a pipeline that knows where every lead came from. Sent from your own AWS account.

Most teams own something good for each stage and a spreadsheet for the gaps between them. The gaps are where leads go cold and where nobody can answer which channel paid for itself.

1. Be Found - The SEO agent finds the questions your buyers type, writes the answers, and publishes them where a crawler reads them on the first fetch. Topics come from measured evidence - competitor coverage and your own Search Console - not from a model's guess at what is popular.

2. Capture with Context - Forms and questionnaires that qualify as they capture. The page they were reading is recorded against the name, so nobody opens with a blank.

3. Work Them Patiently - An AI agent writes the second, third and fourth message nobody remembers to send - each drafted from what has happened so far, not from a template. You approve until you trust it.

4. Hand to a Person - The moment somebody replies, the sequence stops and a human takes it - with the whole thread, the source and the answers already on screen.

Because it is one system, the article that earned the click is attached to the deal that closed. That question - which of this actually paid for itself - is the one a stack of four tools can never answer.

Content, search, forms, campaigns, agents, four channels, a pipeline and the API to drive all of it.

• SEO Agent - Reads your competitors and your Search Console, works out what is worth writing, writes it, and publishes it to your site. Rankings you did not have to chase. Indexable on the first fetch because pages are server-rendered.
• Resources and Feeds - One library, emailed to a contact on Monday and on your website on Tuesday.
• Website Traffic - Who came, what they read, and which page was open when they filled the form. Every lead carries the reason it exists.
• Contacts and Leads - Lists, tags, sources and a timeline per person. Import a spreadsheet or catch them from a form - either way the source sticks.
• Questionnaires - Forms that qualify while they capture. The answers land on the contact so the first reply already knows what they need.
• AI Agents - A goal, a knowledge base and limits you set once. Claims are checked against your knowledge base so it cannot invent a feature you do not have. Drafts until you trust it, then auto-send with the same guardrails.
• Campaigns - Sequences with delays, branches and auto-stop on reply. Tracking, unsubscribe handling and suppression included.
• Automations - When this happens, do that. A form submitted, a tag added, a deal moved - the follow-up starts without anybody watching for it.
• Email from Your Own AWS - Your SES, your domain, your sending reputation. One CloudFormation stack sets up DKIM and DNS. Nobody else's volume can hurt your deliverability.
• SMS and WhatsApp - The channels people actually answer, in the same thread as the email that came before. Templates, opt-outs and delivery states handled.
• Calling - Dial from the contact record. The call, its outcome and its notes land on the same timeline as everything else.
• Deals Pipeline - Stages, values and owners, with the whole conversation attached. No copying a won lead into another system.
• One Inbox - Every reply across every channel in one view, against the person who sent it.
• REST API and MCP Server - Scoped, revocable tokens over the whole product, and an MCP server so Claude can run it in chat. The same guardrails apply to a tool call as to a button.

Mail goes out through your own SES and models run on your own Bedrock account. Your prospect data never leaves your account to be processed. A single CloudFormation launch sets up sending, verifies the domain and publishes DKIM into Route 53 for you.

• Revenue operations leads - Source is attached from first click to closed deal, so the monthly channel question is a query rather than a reconstruction.
• Founder-led sales teams - Too small for a full CRM rollout, too busy to lose leads in an inbox. Set up the forms once and the follow-up keeps running.
• Agencies and partners - White-label it, run every client in its own workspace with its own forms, sources, sending identity and roles. Partner management is a feature, not a professional-services engagement.
• Technical teams - Everything the interface does, the API does, and the MCP connector puts the same surface in front of Claude.

Start with one agent and one list.