Overview
Deliver profitable growth with the world's #1 AI CRM built specifically for the consumer goods industry. Together humans and agents can integrate planning and execution on a trusted and connected platform with a data model designed for the industry and AI-powered capabilities. This allows key account managers to optimize forecasting and improve trade promotions, sales teams to supercharge account growth, field teams to perfect retail execution, and service teams to deliver excellence. Consumer Goods Cloud for Sales allows you to manage the entire consumer goods sales cycle with your consumer-centric account relationships. Empower your sales teams to grow accounts, collaborate efficiently, reduce costs with automation, and save time to supercharge selling power. Trade Promotion Management allows your Key Account Managers (KAMs) to transform and optimize trade management with intelligence built into the flow of work. KAMs can streamline promotion planning, manage funds and budgets, simplify claims management, and report in real time. Retail Execution empowers field teams to deliver the perfect store. Enable your field reps to maximize selling time, drive growth and improve strategy with automation and data. The offline app ensures your reps are able to access capabilities and insights regardless of connectivity. Consumer Goods Cloud for Service enables your service agents to deliver customer service excellence regardless of channel. Agents can improve the resolution experience, scale servicing with service agent skills, increase account sales, and deliver operational excellency. Now with Data Cloud for Consumer Goods, consumer goods companies can connect B2B and B2C data to give your employees a holistic view of your account health in real time. The Consumer Goods Data Model enables you to leverage an out-of-the box, customizable, and extensible data model for consumer goods organizations built directly on the Salesforce platform. Consumer Goods Cloud offers new innovation three times a year on a trusted platform.
Highlights
- Improve trade promotion effectiveness with streamlined promotion planning, fund and budget management, simplified claims management, and real-time reporting on one platform.
- Unlock perfect retail execution by enabling field reps to maximize selling time, drive growth and improve strategy with automation and data.
- Grow customer satisfaction and revenue by helping service agents deliver excellent service to customers at scale, improve the resolution experience, increase sales, and maximize efficiency.
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