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Personalize.AI

By: ZS

ZS Associates is a global leader in consulting and analytics, empowering clients to make informed decisions and drive sustainable growth through data driven strategies and pioneering solutions. ZS has innovated Personalize.AI, redefining how organizations achieve scalable customer-centricity and drive exponential revenue growth. Personalize.AI (P.AI) empowers business to craft tailor-made experiences for their customers seamlessly across digital channels. From personalized product recommendations, to optimized offers and content, P.AI leverages data from the entire marketing tech stack to enhance the analytics and deliver curated customer experience on a grand scale. With P.AI, businesses can strategically intervene in a customer’s journey, allowing for a better engagement, thereby maximizing customer satisfaction and value.

Overview

Key Features:

• The P.AI segmentation module utilizes advanced multilevel and hierarchical methods to categorize customers into micro and nano cohorts. This granular segmentation enables P.AI to dynamically identify the right audience for optimal targeting which minimizes the marketing cost and maximizes the ROI. This capability also allows the business to identify the opportunities for potential growth.

• P.AI’s AI driven feature detection effortlessly uncovers the key factors driving the behavior changes in the customers enabling it to recommend the right product and offer through right channel and at the right time.

• By continuously testing and learning from the past campaign performances and customer behavior, the P.AI module enhances its recommendations resulting in higher customer engagement and brand loyalty.

Sold by	ZS
Categories	Assessments Data Analytics ML Solutions
Fulfillment method	Professional Services

P.AI is a one stop shop for all kinds of reporting. The UI provides intuitive visualizations along with high degree of customizability putting advanced AI capabilities into hands of marketers. Users have access to wide array of crucial KPIs tailored to their business needs, which can be analyzed at various levels . Additionally, users can monitor the real-time performance of all the deployed campaigns, empowering them with actionable insights for informed decision-making.
P.AI can run multiple A/B tests in parallel with only a few clicks using built-in and user-friendly A/B testing capability. P.AI ensures the experimentation is set up optimally with proper stratification to maximize the learnings.
200+ data connectors, and data fusion capabilities enables ingestion of a variety of data sources making P.AI easily deployable in any environment. Moreover, the robust engineering capabilities, make it easy to scale and expand.

Pricing Information

Support

The support of this product is discussed as part of professional services and is very specific to client requirements. We offer a Hypercare period or managed support