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Overview

Connected Forecourt overlays Fujitsu AI software onto your existing CCTV platform to identify opportunities that will improve your asset consumption & instore revenues through actionable insights. This would include:

  •  Gathering forecourt usage metrics such as vehicle type, colour & brand to understand customer demographic without monitoring people; in full compliance of GDPR and data privacy legislation
  •  Monitoring service usage levels such as car-wash & EV chargers to provide insight on asset availability & queue length

This can be used to increase monetisation of key forecourt assets such as greater car-wash usage and instore purchasing through dynamic targeted digital forecourt, pump or app advertising. This can include:

  •  Providing near real-time information on the availability/wait time of the services (EV chargers, carwashes, pumps etc.) to drive forecourt visits and consumption
  •  Tailoring digital advertisements to reflect the most likely driver demographic (based on statistical data of UK vehicle brand/type drivers) to influence customer purchasing decisions in-store to increase revenue: o Advertising Red Bull to truck drivers, premium sandwich to Mercedes Benz drivers at lunchtime or family snacks/travel-toys to family size SUV drivers o Digital adverts tailored to show a gleaming clean green Audi to the green Audi driver as they fill up at the pump or with incentivised with tailored offers ie. Executive Platinum Carwash or off-peak discounting o Sell higher priced targeted advertising slots to car manufacturers: digital advertisements displaying the latest Mercedes in white to the white Mercedes driver filling up in a 5-year old Mercedes or even rival brands o When applied across a larger sample of petrol stations the blend of vehicle brands and their associated value is used to identify forecourts with high volumes of affluent customers. Product and services mix can therefore be tailored to include a greater selection of premium products to increase revenues
Sold by Fujitsu
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Fulfillment method Professional Services

Pricing Information

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Support

Lewis Gearing - Lewis.gearing@fujitsu.com +44 7867 828867