Sold by: CleverTap
Deployed on AWS
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers.
4.6
Overview
CleverTap is an all-in-one engagement platform that helps consumer brands create personalized experiences to retain their valuable customers. CleverTap is trusted by over 2000 customers, including TiltingPoint, Big Fish, Jio, ESPN Cricinfo, English Premier League, Zomato, Papa Johns, Paytm, TD Bank, Carousell, and AirAsia to increase Customer Lifetime Value.
The platform is powered by TesseractDB(TM) - the world is first purpose-built database for customer engagement, offering both speed and economies of scale. With CleverTap is unique AI capabilities, you can predict churn, identify the segment of users who will most likely convert, show personalized recommendations, deliver messages at the optimal time, and run growth experiments with confidence.
Highlights
- Omni-channel Customer Engagement
- Product and Marketing Analytics
- AI-Driven Personalization
Details
Sold by
Delivery method
Deployed on AWS
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Introducing multi-product solutions
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
Custom Plan-Advanced | Customized Plan with add-ons for 40K+ MAU | $100,000.00 | - |
Custom Plan-Cutting Edge | Customized Plan with add-ons for 40K+ MAU | $200,000.00 | - |
Essentials: 5,000 MAU | Essentials plan for startups with upto 5K Monthly Active Users | $75.00 | - |
Essentials: 20,000 MAU | Essentials plan for startups with upto 20K Monthly Active Users | $250.00 | - |
Essentials: 40,000 MAU | Essentials plan for startups with upto 40K Monthly Active Users | $500.00 | - |
Datapoints Plan | Datapoints plan for Gaming clients | $200,000.00 | |
Essentials Datapoint Plan | Essentials Datapoint Plan | $75.00 | |
Advanced Datapoint Plan | Advanced Datapoint Plan | $250.00 | |
Cutting-Edge Datapoint Plan | Cutting-Edge Datapoint Plan | $500.00 | |
Integration Services | Integration Services | $10,000.00 | - |
Dimension | Cost/unit |
|---|---|
Additional Usage fee per 100 MAU | $1.50 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Email Support https://help.clevertap.com/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Purpose-Built Database Technology
TesseractDB, a purpose-built database for customer engagement, enabling both speed and economies of scale
Omni-Channel Message Delivery
Omni-channel customer engagement capabilities for delivering messages across multiple communication channels
AI-Driven Predictive Analytics
AI capabilities for churn prediction, user segment identification for conversion likelihood, and personalized recommendation generation
Optimal Timing Delivery
Capability to deliver messages at optimal times based on user behavior and engagement patterns
Product and Marketing Analytics
Integrated product and marketing analytics for measuring engagement performance and campaign effectiveness
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Standard contract
No
No
Customer reviews
Tom Cruice
Automation has streamlined multi-channel campaigns and improves data-driven user engagement
Reviewed on Mar 03, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for CleverTap is to keep track records of users and create automated campaigns regarding email, SMS, and push notifications as per user events. I also use it for showcasing pop-ups. CleverTap helps me improve my business by enabling me to understand user behaviors, what device they use, their location, and much more. It aids me with marketing, testing, and more. The analytics help me know how many events I triggered, if users engaged, and whether users interacted with the campaigns or not. CleverTap also has the functionality to deliver messages immediately or at a specific time, which is very helpful. Event tracking for my users helps me build cohorts for push notifications and other action items, and my support team uses CleverTap to identify and troubleshoot issues.
Analytics and customer engagement are also great, especially the behavioral analytics. It has enabled me to create targeted campaigns for specific segments, analyze campaign performance, and make marketing decisions based on the engagement data.
What is most valuable?
The best features CleverTap offers include multi-platform engagement, funnel data, and marketing automation options.
Among those features, I find event tracking, user profiles, cohorts based on attributes, and visualization of data to be the most impactful. Overall, it helps enhance user experience, increase engagement, and keep track of events such as which user clicked which event and what actions were taken.
CleverTap has positively impacted my organization by saving manual work through automation, as it most probably saves thirty to forty percent of my manual work every day. It helps in real-time marketing, and I appreciate that CleverTap is not expensive compared to some of the competitors in the market, making it very cost-effective. However, some bugs have led me not to capture certain user events, which needs improvement.
What needs improvement?
CleverTap can be improved by enhancing the tracking of specific users for certain functionalities.
I would also suggest that CleverTap should make its interface much simpler and more user-friendly for new users and provide a module for better understanding.
For how long have I used the solution?
I have been using CleverTap for the past five years.
What do I think about the stability of the solution?
CleverTap is very stable, with no downtime or lagging experience so far.
What do I think about the scalability of the solution?
CleverTap is highly scalable, working for any size of organization and is very cost-effective, making affordability very high.
How are customer service and support?
CleverTap customer support is very unparalleled and responsive.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Before CleverTap, I used MoEngage and Adobe Campaign .
How was the initial setup?
I give CleverTap an eight out of ten because it has been a great tool compared to other tools, very cost-effective, and easy to use. It has helped me increase my customer engagement, deliver the right information at the right time to users, and enhance my marketing strategies through promotional emails.
What about the implementation team?
When I say forty percent of manual work is saved, I mean CleverTap helps in creating automated campaigns for various platforms and even includes event-triggered functionality while also providing template functionality to design templates according to my needs.
What was our ROI?
I have definitely seen a return on investment, as automation helps me save time, increase engagement, retention, and activation and reactivation.
What's my experience with pricing, setup cost, and licensing?
Regarding pricing, setup cost, and licensing, the price is more competitive compared to other competitors.
Which other solutions did I evaluate?
I evaluated other options before choosing CleverTap, including Netcore and Smarttech.
What other advice do I have?
My advice for others looking into using CleverTap is that it is a great tool to manage campaigns and drive retention and engagement through CleverTap. The different types of events help in real-time data and create live segments, while trigger-based campaigns can help resolve drops in the app's website journey. CleverTap is a great and very recommendable tool.
I think CleverTap is an awesome tool if you have a mobile app and want your customers to access it constantly. It fits very easily into your marketing department's schedule and can be used by many users simultaneously.
I found this interview brilliant and have no changes to suggest for the future. I would rate this review an eight out of ten.
Paramesh G.
Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting
Reviewed on Feb 25, 2026
Review provided by G2
What do you like best about the product?
Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp.
We can r track real time data.
Multiple task can be handle.
easy to use the dashboard for reports.
Ease to implementation.
Im using the frequency of use case
Any issued we passed the customer support is helpping.
Its ease to integration
We can r track real time data.
Multiple task can be handle.
easy to use the dashboard for reports.
Ease to implementation.
Im using the frequency of use case
Any issued we passed the customer support is helpping.
Its ease to integration
What do you dislike about the product?
Its not allowing to user AI to create any campaigns. Advanced features need to fix.
What problems is the product solving and how is that benefiting you?
Its help to manual campaign to real time campaigns and daily performance reporting.
its help to improve the personalised communication so the we can reach to customers.
Its ease to track customer journey and we can target the user.
its help to improve the personalised communication so the we can reach to customers.
Its ease to track customer journey and we can target the user.
Vatsal S.
Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns
Reviewed on Feb 23, 2026
Review provided by G2
What do you like best about the product?
Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and keep iterating across our different verticals.
We rely on Clevertap to run journeys and campaigns across email, WhatsApp, web and mobile popups, web push, and mobile push.
At VSF, CleverTap is our central CRM for Sadhana App, Tantra Sadhana, Black Lotus, AstroSadhana, Sadhana Tablet, and Sadhana Shop, spanning both our apps and our websites/landing pages.
We rely on Clevertap to run journeys and campaigns across email, WhatsApp, web and mobile popups, web push, and mobile push.
At VSF, CleverTap is our central CRM for Sadhana App, Tantra Sadhana, Black Lotus, AstroSadhana, Sadhana Tablet, and Sadhana Shop, spanning both our apps and our websites/landing pages.
What do you dislike about the product?
At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple verticals.
And when we’re trying to answer very specific questions (for example, debugging a drop-off within a particular journey branch), the analysis can sometimes require extra effort or an export to get to the bottom of it.
And when we’re trying to answer very specific questions (for example, debugging a drop-off within a particular journey branch), the analysis can sometimes require extra effort or an export to get to the bottom of it.
What problems is the product solving and how is that benefiting you?
It helps us centralize lifecycle marketing across products and platforms, rather than relying on separate tools for each channel.
We can coordinate messaging across app and web, automate onboarding, nurture, and reactivation flows, and measure results in one place.
Overall, this improves execution speed, targeting, and visibility, which supports stronger engagement and retention across VSF verticals.
We can coordinate messaging across app and web, automate onboarding, nurture, and reactivation flows, and measure results in one place.
Overall, this improves execution speed, targeting, and visibility, which supports stronger engagement and retention across VSF verticals.
Marweez O.
Clever tap; Powerful engagement and data informed decisions made easy
Reviewed on Feb 07, 2026
Review provided by G2
What do you like best about the product?
I'm loving Clever Tap's intuitive interface and powerful analytics because it Makes customer engagement feel effortless. The features are robust, and the insights are game changing. Highly recommend for anyone looking to level up their marketing.
What do you dislike about the product?
Clever Tap has got some sharp edges. Pricing can get costly, especially for smaller teams. Also, wish they had more customizable templates because some designs looks more likely restricted to use.
What problems is the product solving and how is that benefiting you?
CleverTap is solving the problem of businesses struggling to understand and engage with their customers effectively. It's a customer engagement and retention platform that helps companies deliver personalized, data informed campaigns to improve user experience, engagement and retention.
Vaivhav K.
Best CRM for Mobile Marketing
Reviewed on Jan 29, 2026
Review provided by G2
What do you like best about the product?
Best CRM for mobile marketing, great UI and UX
What do you dislike about the product?
nothing as of now; they are best in the industry
What problems is the product solving and how is that benefiting you?
Complete Marketing Automation