Generative AI democratisation created a game changing opportunity for creative industries, processes and tasks helping to dramatically increase to productivity , offering inspiration explore design options at scale quickly. For brands and retailers GenAI offers a possibility to design products from scratch, using a simple text as a promt to create product images, as well as performing both generic and specific editing to existing product images – e.g. altering the style of a t-shirt, or adding a strap to a handbag.

Our GenAI solution accelerator uses the Stable Diffusion model and leveraging AWS services such as SageMaker foundation models and Amazon Bedrock service to enable product designers generate high quality design options, expore ideas based on synthetic images offering improved productivity, flexibility and speed to market