Sold by: Alliant
Deployed on AWS
U.S. consumers that are predicted to have an interest in specific CPG brands and products.
Overview
Alliant CPG audiences consist of households in the top 5-10% of a model predicting an interest in a particular brand or product. The model is built using Twitter data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics.
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $15,000.00 |
Vendor refund policy
Refunds are not offered on this product.
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Delivery details
AWS Data Exchange (ADX)
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
HH_CPG_202209 | No historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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