Your Customer Contact Centre is a critical point of engagement with your customers and as such, a customer’s experience is a strong reflection of your brand and your customer centricity and must be seen as a strategic asset in today’s competitive world. Your investment in achieving the customer and employee experience cannot be undervalued. Cloud technologies and public internet connectivity and reliability have significantly matured in the most recent couple of years, enabling the cloud customer contact solutions with greater scalability and agility to innovate new business strategies as never before. Start defining your business outcomes and challenges together and then let Purple help you realise the capability you want. Telstra Purple Customer Contact Centre solutions provide a trusted path to success with an Amazon Connect solution tailored to your strategic business outcomes.