Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle, on the right channel, at the right time. The Iterable data engine, ease of use, and flexible and open architecture make it the best cross-channel platform to close the data activation gap by bringing together customer data, ability to design cohesive customer experiences, deliver and optimize them. All in one platform.
Overview
Iterable is the AI-powered customer communication platform that powers data activation, cross-channel campaign orchestration, and joyful customer interactions at scale.
With Iterable, brands create individualized marketing touchpoints that earn customer engagement, solidify trust and galvanize loyal consumer-brand relationships. Developed for the Enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to execute where it matters most - creating experiences and cultivating connections with over 3 billion people world-wide.
Iterable integrates with major data sources like AWS and provides a scalable solution for enterprises seeking to maximize engagement and ROI.
More than 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users. We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Portugal, Australia and New Zealand. For more information, visit iterable.com
Highlights
- Built for Data: Eliminate data silos and close the data activation gap by easily integrating with the modern data stack. With Iterable you can scale with advanced use cases and high volumes of data
- Ease of Use: Empower marketers to activate data, build segments & personalize journeys themselves on a single platform with natively integrated channels (web, email, sms, in-app and more)
- AI-Powered Personalization: Leverage our built-in intelligence to optimize campaigns, automate routine tasks, accelerate growth, and deliver more meaningful experiences
Details
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for any usage exceeds the entitle amount or not covered in the contract. These charges will be applied on top of the contract price. If you choose not to renew or replace your contract before it ends, access to your entitlements will expire.
Dimension | Description | Cost/12 months |
|---|---|---|
Iterable Platform | 5M Users,
75M Emails 2 IP,
750K US SMS,
250M Push,
Gold Setup, Support | $115,000.00 |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Cost/unit |
|---|---|
Subscriber Overage | $1.00 |
Custom Event Overage | $1.00 |
Email Overage | $1.00 |
SMS/MMS Overage | $1.00 |
Push Overage | $1.00 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Iterable support documentation can be found at https://support.iterable.com/hc/en-us . Engage with Iterable's user community at https://community.iterable.com/ . Become an Iterable power user at https://academy.iterable.com/ . Reach out to partners@iterable.com to get started with custom plans.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Food & Beverages
Good for repetitive campaigns
Reviewed on Sep 23, 2024
Review provided by G2
What do you like best about the product?
Easily deployable, minimal overhead with quick integration.
What do you dislike about the product?
Lacks insights that help iterate campaigns for effective delivery.
What problems is the product solving and how is that benefiting you?
Brought in ease of running ads across multiple channels, doesn't require in-depth knowledge of digital marketing.
Leave a comment0 comments
Brodie G.
Greatest solution to centralized lifecycle campaigns
Reviewed on May 01, 2024
Review provided by G2
What do you like best about the product?
New user of Iterable - I appreciate ease of use and navigation.
What do you dislike about the product?
The only pit for me is journey organization! Feature request: auto clean journey formats
What problems is the product solving and how is that benefiting you?
Converting leads to funded clients
Logan J.
Good tool for email, sms, and push, but man do you pay for it.
Reviewed on Jan 03, 2024
Review provided by G2
What do you like best about the product?
The tool does everything I would like it to. It's intuitive. Customer service is generally responsive. The training tools are very useful.
What do you dislike about the product?
There is a pretty steep learning curve to take full advantage of the tool. It is very expensive.
What problems is the product solving and how is that benefiting you?
It's a comprehensive marketing and communication platform. If they integrated social media comms I wound't need anything else (not that they should, just saying...)
Health, Wellness and Fitness
user-friendly tool that gets the job done
Reviewed on Dec 20, 2023
Review provided by G2
What do you like best about the product?
Iterable was one of the easiest automation platform tools to learn fresh. It has a pretty clean interface and most of the standard things I want to do with marketing automatino can be done natively, though sometimes take a bit of finagling or a message to Support. Iterable is staffed with a helpful support team who can be reached at all hours via Chat, and if you get set up with the right dedicated account rep they can really help move you in the right direction to meet your business needs.
What do you dislike about the product?
Iterable has some opportunity to improve their reporting capabilities. This is a common concern across every Iterable user I have ever met, so it's suprising they have not built this function out more. The foldering structure in some sections of Iterable (webhooks, snippets) has not been well-planned and this creates a messy environment to work in and search in. It can also be challening for a non-dev to get the documentation for what tools and platforms can be integrated w/ Iterable or how to set up APIs/webhooks to build more of the ops flows. I'd love to see more user-friendly developer docs!
What problems is the product solving and how is that benefiting you?
Our team automates hundreds of campaigns a week for email, direct mail via webhooks, and push/SMS. Iterable allows us to do this at all stages of the funnel, and we are able to iterate on existing flows to make things better.
Consumer Electronics
Great Tool & Great Support Team
Reviewed on Dec 14, 2023
Review provided by G2
What do you like best about the product?
Best thing about Iterable is the support team. They are always there and help you with agility. Special thanks to Haitham, Adyran, Tahmid and all other agents who made my job and life easier.
Of course technically, as a CRM specialist I can tell it is one of the best tools I ever used. I specifically love building journeys. Journeys at Iterable overall are super smooth and fun to use.
Generally it is a highly customizable and flexible tool in terms of campaign design and customer journey mapping. Also, strong automation and personalization capabilities enhance our work everyday.
Of course technically, as a CRM specialist I can tell it is one of the best tools I ever used. I specifically love building journeys. Journeys at Iterable overall are super smooth and fun to use.
Generally it is a highly customizable and flexible tool in terms of campaign design and customer journey mapping. Also, strong automation and personalization capabilities enhance our work everyday.
What do you dislike about the product?
Building content catalogues could have been more user friendly. For example, it won't read anything from the sheets except just the text. Could have been a lot better if we could copy paste, play around with texts easily. (Bold, bulletpoints, spaces etc.)
About pricing, I think end of the year, being a bit flexible about agreed contract limitations (yearly email sent, users etc.) wouldn't hurt a healthy long term business relationship... It feels a bit unfair that pricing would go dramatically up if we exceed our limits just 5% for example.
About pricing, I think end of the year, being a bit flexible about agreed contract limitations (yearly email sent, users etc.) wouldn't hurt a healthy long term business relationship... It feels a bit unfair that pricing would go dramatically up if we exceed our limits just 5% for example.
What problems is the product solving and how is that benefiting you?
-By delivering personalized, timely, and relevant messages across multiple channels, our businesses can significantly improve customer engagement and increase conversion rates.
-The automation and integration capabilities of Iterable streamline marketing operations, saving time and reducing the need for manual intervention.
-The extensive data analysis tools offered by Iterable allow us to gain deeper insights into customer behavior and preferences, which can help us build future marketing strategies with better insights.
-The automation and integration capabilities of Iterable streamline marketing operations, saving time and reducing the need for manual intervention.
-The extensive data analysis tools offered by Iterable allow us to gain deeper insights into customer behavior and preferences, which can help us build future marketing strategies with better insights.