What do you like best about the product?

Best thing about Iterable is the support team. They are always there and help you with agility. Special thanks to Haitham, Adyran, Tahmid and all other agents who made my job and life easier.

Of course technically, as a CRM specialist I can tell it is one of the best tools I ever used. I specifically love building journeys. Journeys at Iterable overall are super smooth and fun to use.

Generally it is a highly customizable and flexible tool in terms of campaign design and customer journey mapping. Also, strong automation and personalization capabilities enhance our work everyday.

What do you dislike about the product?

Building content catalogues could have been more user friendly. For example, it won't read anything from the sheets except just the text. Could have been a lot better if we could copy paste, play around with texts easily. (Bold, bulletpoints, spaces etc.)

About pricing, I think end of the year, being a bit flexible about agreed contract limitations (yearly email sent, users etc.) wouldn't hurt a healthy long term business relationship... It feels a bit unfair that pricing would go dramatically up if we exceed our limits just 5% for example.

What problems is the product solving and how is that benefiting you?

-By delivering personalized, timely, and relevant messages across multiple channels, our businesses can significantly improve customer engagement and increase conversion rates.

-The automation and integration capabilities of Iterable streamline marketing operations, saving time and reducing the need for manual intervention.

-The extensive data analysis tools offered by Iterable allow us to gain deeper insights into customer behavior and preferences, which can help us build future marketing strategies with better insights.