Real-Time Generative AI with Amazon MSK for Sales Engagement

At zeb, we understand the challenges businesses face in B2B sales, from personalizing outreach at scale to leveraging real-time data for effective engagement. As an AWS Advanced Tier Consulting Partner, we specialize in designing and implementing custom-built sales solutions that enhance operational efficiency and drive business growth. Our solution offers AI-powered insights and content generation for sales teams, elevating lead engagement and conversion rates.

Leveraging Amazon MSK and AWS's robust infrastructure, our solution supports real-time data streaming, AI-generated content, and intelligent lead scoring. By integrating these capabilities into your sales workflows, we enhance personalization, reduce manual research time, and provide valuable insights through advanced analytics. With our expertise and cutting-edge technologies, your sales team can achieve greater efficiency and effectiveness in customer engagement.

Key Features

• Real-Time Data Streaming: Utilize Amazon MSK for real-time streaming of lead data from various sources, ensuring your sales team always has the most up-to-date information.
• AI-Powered Content Generation: Implement Amazon Bedrock with a choice of foundation models (FMs) for generating personalized content, talking points, and outreach messages based on lead data.
• Intelligent Lead Scoring: Leverage Amazon SageMaker to build and deploy machine learning models that score and prioritize leads in real time, optimizing sales team focus.
• CRM Integration: Seamlessly integrate with Salesforce using Amazon MSK Connect, ensuring real-time data flow and immediate access to content and insights within the CRM.
• Analytics and Reporting: Use Amazon QuickSight to create interactive dashboards for sales performance metrics, engagement rates, and conversion analytics.

Deliverables

• Future-State Architecture Diagram: A detailed architectural blueprint outlining the integration of Amazon MSK, AWS services, and AI models tailored to your sales engagement requirements.
• Total Cost of Ownership (TCO) Estimation: A precise projection of the operational expenses associated with the proposed AI-powered sales engagement solution using our pre-configured AWS Pricing Calculator.
• Integration and Deployment Support Plan: A comprehensive plan outlining the steps for integrating the sales engagement solution into your existing CRM and workflows, ensuring minimal disruption to operations.
• Ongoing Monitoring and Support: A strategy for continuous monitoring and optimization of your AI-powered sales system, including support for fine-tuning AI models and enhancing the system as your sales needs evolve.

Timeline

The assessment and road mapping phase typically spans 2-3 weeks, while implementation activities may require 6-12 weeks, depending on the scope, size of the project, and availability of your project sponsor and technical teams.

Next Steps

Typical next steps involve showcasing previously implemented solutions, submitting a proposal for implementation services, and providing future-state architecture recommendations, technical design, implementation, testing, and production cut-over.