Sold by: Alliant
Deployed on AWS
Auto-ownership and vehicle interest data for U.S. Consumers.
Overview
Alliant’s deterministic and modeled automotive data is based on ownership data from nationwide dealership and service department records. For in-market modeling, the source data is used as a study group, that is then joined to an offline cooperative of multichannel transactions (via digital and offline channels from DTC businesses) , demographics and life stage data (recent home move, new parents, retired, etc.) to identify households who have the same indicators of those who have previously made vehicle purchases.
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $12,500.00 |
Vendor refund policy
Refunds are not offered on this product.
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Delivery details
AWS Data Exchange (ADX)
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
HH_AUTO_202209 | No historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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