Sold by: Verisk Marketing Solutions
Deployed on AWS
Total Consumer Insights (TCI) Standard is a comprehensive dataset that provides demographic, location, and household information on 260 million individuals or 120 million households. This API can receive identity markers for name, address, phone and email as inputs. It then matches the input against Verisk's TrueSource™ Identity Graph and returns demographic and geographic outputs that are linked to the consumer identified. The trial version allows for up to 30,000 queries per month.
Overview
Total Consumer Insights (TCI) is the most comprehensive collection of U.S. consumer data available. It leverages Verisk Marketing Solutions (formerly Infutor) industry-leading consumer TrueSource™ Identity Graph consisting of demographic and location data and offline contact markers. This API can receive identity markers for name, address, phone and email as inputs. It then matches the input against Verisk's TrueSource™ Identity Graph and returns demographic and geographic outputs that are linked to the consumer identified by the input signals.
Highlights of the attributes include:
- Individual & household demographic attributes such as age & DOB, gender, marital status, presence of children, ethnicity and language
- Wealth indicators such as household income and wealth score
- Residential signals such as homeowner & vacancy status, dwelling type, and market value of home
- Geographical data points including city, state, zip, zip4, census tract and more
TCI uses a combination of data sources including but not limited to publicly available records, transactional/ purchasing data and self-reported information (e.g. proprietary deterministic demographic data. The resulting dataset includes a combination of deterministic, inferred and modeled attributes.
- Read more about TCI Standard API here: Total Consumer Insights API
Terms
This offer allows for up to 30,000 queries per month. Any overage will be billed the following month as a Private Offer through AWS Data Exchange at $38.00 per thousand transactions.
API Guide
View the API Guide here: Total Consumer Insights API Guide
Use Cases
Outbound: Increase Marketing Reach Outbound: Reduce Marketing Waste Outbound: Improve Loyalty, Retention and Upsell Optimize CRM/CDP: Create Value Added Solutions and/or Custom Models Optimize CRM/CDP: Enhanced Intelligence for Analytics and/or Segmentation Optimize CRM/CDP: Identify and Activate Top Audience Segments
Need Help?
- If you have questions about our products, contact us at partners@infutor.com
About Verisk Marketing Solutions
Verisk Marketing Solutions (formerly Jornaya, Infutor, and Contact State) helps marketers create exceptional experiences for their consumers by targeting the right person, with the right message, at the right time. Our solutions are designed to help maintain a real-time view of customers and prospects as those consumer profiles and behaviors are continuously changing. As the leader in Consumer Identity Management, our unmatched data and intelligence on 266 million U.S. individuals empower marketers to optimize every single engagement. We’ve mastered the blend of identity, attribute, and intelligence data combined with powerful on-demand technology. And we deliver accurate consumer identity insights to brands in real-time. Our vast linked identity graph combined with our in-house expertise uniquely positions us as the data-driven consumer identity intelligence provider that empowers any organization to exceed its goals. Verisk Marketing Solutions is powered by our TrueSource™ Identity Graph that provides the industry’s most accurate and extensive consumer identity information. Our partners leverage our identity graph to verify, complete, enrich, link, and maintain their consumer identities, creating a powerful, single consumer profile. Visit us here: Infutor.com
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $1,000.00 |
Vendor refund policy
Refunds are not offered on this product. For questions or concerns, contact partners@infutor.com
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Infutor TCI API | Last 1 revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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