BJSS: Marketing Technology Offers Engine Platform

BJSS IS YOUR STRATEGIC TECHNOLOGY PARTNER

As markets shift and consumer tastes change it is becoming increasingly more important to ensure that your marketing can adapt to a rapidly changing marketplace. The recent global pandemic shows that worldwide events can quickly change the way consumers behave and it is imperative that your business can quickly pivot to more attractive offerings.

The evolution of the IT landscape, characterized by the emergence of cloud computing and artificial intelligence, has highlighted the importance of customer experience in the industry. Considering this, the MarTech platform was conceived with the goal of providing you with a cutting-edge tool that will enhance your customer reach and improve retention rates.

The MarTech Platform demonstrates BJSS’s capability to deliver a data modeling platform which supports customer engagement and stores rich data describing customer interactions to improve marketing campaign performance. This robust platform will support the development of MarTech solutions by highlighting the ease at which these models can be integrated with existing applications.

These models will serve as guideposts allowing for a customized delivery based on your data and customer needs.

How it works:

With BJSS’s Offers Engine solution and a defined data set, we can quickly spin up a solution to a number of issues facing customer acquisition and retention.

When we begin collaboration with you, BJSS will create a business workshop to:

• Identify the data sets available and needed to implement the solution
• With a design-thinking approach, BJSS will conduct workshops with project stakeholders to understand business goals, stakeholder expectations, and the current client offers. 
• Implementation of the solution within your existing platform with a senior team of consultants, delivery managers and engineers

BJSS’s Offers Optimization Engine empowers businesses to automate their offers using reinforcement learning to ensure that the most successful offer is put forward to your potential customers:

• Adaptable Algorithm that reacts to changes in market activity
• Ability to incorporate customer metrics (Lifetime Value, Manual inputs, Heuristics, etc.)
• Marketing Metrics, Offer Accepts / Rejects, etc.

The BJSS Churn Prediction Model is a predictive model that calculates, on an individual customer basis, the likelihood that a customer will end their engagement with your company. It gives you an indication, for each customer at any given time, of the risk that you will lose them in the future.

The ability to know which customers are most likely to defect, allows a business to direct efforts towards keeping or saving more of those customers.

Features

• Binary Classifier – divides customers into two classes or groups
• Determines likelihood that customer will leave

Key activities

Identify Data Sets Available and Required for enhanced offering

• BJSS will demonstrate the optimal platform, understand your current data availability and recommend needed next steps Customer Workshop
• With a design-thinking approach, BJSS will conduct workshops with project stakeholders to understand business goals, stakeholder expectations, and the current client offers.  Deploy the Solution
• Implementation of the solution within your existing platform with a senior team of consultants, delivery managers and engineers (this will incur additional AWS infrastructure costs). Customer Peace of Mind
• All BJSS projects come with a warranty period and the assurance that a knowledge transfer occurs

Customer contribution

Data Access

• Historical data of customer interactions
• Offers and offer types
• Customer's credentials and tokens to access data Time and Availability
• Attendance and engagement for workshop activities
• Stakeholder, SME buy in and access allowing BJSS to map processes and use cases AWS account access
• AWS account to deploy and configure the platform.
• Access to ensure seamless deployment
• Customer's credentials and tokens to access AWS