Sold by: Qualtrics LLC
Deployed on AWS
Qualtrics (XM) helps brands continually assess the quality of their four core experiences-customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders.
4.3
Overview
Qualtrics, the leader and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business-customer, employee, product and brand. Over 13,500 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)-the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit <www.qualtrics.com >.
Our product suite helps businesses optimize and exceed expectations:
- EDGE: Accelerate speed to insights from weeks to minutes through access to verified Consumer, B2B, and synthetic audiences.
- Customer Experience (CX): Decrease churn, increase customer lifetime value, and reduce cost to serve.
- Employee Experience (EX): Attract and retain talent, increase engagement, and improve productivity.
- XM Discover: XM Discover (formerly Clarabridge) is the industry-leading solution for customer-experience-based text analytics. Discover's NLU-backed text analytics provides organizations greater insight into customers' top complaints, sentiment, effort, and emotion.
For custom pricing, EULA, professional services, or a private contract, buyers must contact dmeyer@qualtrics.com .
Highlights
- XiD: With XiD, you can continuously update profiles with experience, operational, and behavioral data across touch points, channels, and time to truly understand preferences and experiences at the individual and aggregate level.
- Experience Journeys: Pinpoint hotspots and key drivers at critical moments in the journey, in aggregate and in each segment or cohort.
- Services: Our Qualtrics customer success and services teams, along with the industry's largest partner ecosystem, are dedicated to bringing you technology and thought leadership together into program roadmaps and service offerings designed for you
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/36 months |
|---|---|---|
Qualtrics | Qualtrics ExperienceID for XM | $1,000,000.00 |
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Vendor support
Qualtrics is committed to your success. Please visit our website or contact us at aws-mp-sales@qualtrics.com with any questions. Please visit https://www.qualtrics.com/ or contact aws-mp-sales@qualtrics.com for more information.
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Sentiment is AI generated from actual customer reviews on AWS and G2
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Customer Data Integration
Continuously update individual profiles with experience, operational, and behavioral data across multiple touchpoints, channels, and time periods to enable comprehensive understanding at individual and aggregate levels.
Journey Analytics
Identify hotspots and key drivers at critical moments throughout customer journeys, with analysis capabilities at aggregate level and across specific segments or cohorts.
Natural Language Understanding
Leverage NLU-backed text analytics to extract insights from customer feedback including top complaints, sentiment analysis, effort metrics, and emotional indicators.
Multi-Experience Management
Assess and manage four core business experiences including customer, employee, product, and brand through unified experience data collection and analysis.
Audience Access
Access verified consumer, B2B, and synthetic audiences to accelerate insights generation from weeks to minutes.
Audience Management and Segmentation
Secure end-to-end audience management with capabilities to recruit, profile, segment, and incentivize verified respondents for research studies.
Mixed-Method Research Tools
Support for both quantitative and qualitative research methodologies including surveys, video interviews, focus groups, and unmoderated video collection.
AI-Powered Analytics and Insights
AI-driven analytics engine to generate, analyze, and visualize insights with data hierarchy controls and automated sentiment analysis.
Video Interview and Transcription Capabilities
In-depth video interview and focus group functionality with automated transcriptions, showreels generation, and sentiment analysis.
Privacy and Governance Controls
Enterprise-grade privacy and governance controls with opted-in respondent management and secure data handling across the platform.
Multi-Channel Customer Engagement
Support for engagement and service delivery across 30+ digital and social channels from a unified platform
Proprietary AI Engine
Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
Unified Customer Experience Management Platform
Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
Unstructured Data Processing
Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
Digital-First Customer Service Solution
Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery
Standard contract
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Customer reviews
Saurabh B.
Powerful Platform for Customer Experience Insights
Reviewed on Feb 02, 2026
Review provided by G2
What do you like best about the product?
Qualtrics provides deep insights into customer feedback with strong analytics and reporting capabilities. The platform makes it easy to collect, analyze, and act on customer experience data across multiple touchpoints.
What do you dislike about the product?
The platform can feel complex, especially for new users, and setting up advanced workflows takes time. Pricing is also on the higher side for smaller teams.
What problems is the product solving and how is that benefiting you?
Qualtrics solves the problem of fragmented customer feedback by bringing all experience data into one place. This helps identify pain points faster, improve customer satisfaction, and make more informed, data-driven decisions.
Computer & Network Security
Powerful, Flexible Survey Engine with Robust Integrations and Access Controls
Reviewed on Jan 28, 2026
Review provided by G2
What do you like best about the product?
An extremely powerful survey and feedback engine with flexible question logic and branching. It also offers multi-language support, along with native integrations and a robust API and webhooks for building custom pipelines. I also appreciate the fine-grained, role-based access controls.
What do you dislike about the product?
It has a powerful but fairly complex UI that can feel overwhelming at first, and it may be overkill for some simpler use cases.
What problems is the product solving and how is that benefiting you?
It definitely helps me understand the customer base’s emotions and overall sentiment. It also speeds up the analysis and categorization of feedback.
Punnareddy p.
Effortless Survey Creation and Analysis
Reviewed on Jan 10, 2026
Review provided by G2
What do you like best about the product?
This tool is extremely useful for creating and distributing surveys, as well as for managing templates whenever necessary. It also makes analyzing survey reports much easier.
What do you dislike about the product?
We didn't receive much beyond the support we specifically requested.
What problems is the product solving and how is that benefiting you?
The platform addresses both customer and employee satisfaction by providing responses based on specific questions. This approach helps ensure that feedback is relevant and tailored to the needs of each group.
Fiaz H.
Qualtrics Customer Experience
Reviewed on Jan 06, 2026
Review provided by G2
What do you like best about the product?
Qualtrics allows my business to gain key insights into the whole Customer experience from start to finish. in this way we can improve on customer satisfaction and retention. The data gained from Qualtrics helps us to make improvements to our customer service procedures.
What do you dislike about the product?
The only thing I find frustrating with Qualtrics is that sometimes the downloaded raw data excel files is not in the right structure to find what i am looking for. It takes alot of data scrubbing to get what I need.
What problems is the product solving and how is that benefiting you?
Qualtrics is solving our Customer Experience problem so that we can have feedback for what our guests are saying and address those issues.
Automotive
Powerful Insights and Flexibility for Customer Experience
Reviewed on Dec 19, 2025
Review provided by G2
What do you like best about the product?
The biggest strength of Qualtrics Customer Experience is how well it combines structured survey data with unstructured customer feedback at scale. The text analytics capabilities, especially Text iQ, make it possible to turn open-ended responses into meaningful insights rather than just anecdotal quotes.
I also like the flexibility of the platform. It supports complex survey designs, multiple data sources, and customizable dashboards that can be tailored to different stakeholders. Once set up properly, it becomes a strong system for ongoing Voice of Customer programs and trend tracking over time, not just one-off surveys.
I also like the flexibility of the platform. It supports complex survey designs, multiple data sources, and customizable dashboards that can be tailored to different stakeholders. Once set up properly, it becomes a strong system for ongoing Voice of Customer programs and trend tracking over time, not just one-off surveys.
What do you dislike about the product?
The main challenge with Qualtrics Customer Experience is the learning curve. While the platform is very powerful, it takes time and experience to use advanced features like Text iQ, Stats iQ, and complex dashboards effectively. Without clear governance or best practices, it is easy to create noisy or inconsistent results.
The interface can also feel overwhelming for new users, with multiple tools and configuration options that are not always intuitive. In addition, performance can slow down when working with very large datasets or highly customized dashboards.
The interface can also feel overwhelming for new users, with multiple tools and configuration options that are not always intuitive. In addition, performance can slow down when working with very large datasets or highly customized dashboards.
What problems is the product solving and how is that benefiting you?
Qualtrics Customer Experience helps us centralize customer feedback and connect it across multiple sources so we can understand both what customers are saying and why. Instead of relying only on high-level metrics, we can analyze open-ended feedback at scale and identify the key drivers behind customer sentiment.
This benefits us by enabling more informed decision-making and prioritization. Teams can move from anecdotal feedback to data-backed insights, track trends over time, and align on specific areas for improvement. As a result, customer feedback becomes more actionable and easier to share across stakeholders.
This benefits us by enabling more informed decision-making and prioritization. Teams can move from anecdotal feedback to data-backed insights, track trends over time, and align on specific areas for improvement. As a result, customer feedback becomes more actionable and easier to share across stakeholders.