Start the journey to create a data lake in the cloud, consolidating different data sources (databases, flat files, logs, social networks, etc.). Once the data has been consolidated through the service, the next steps are to classify, standardize and organize the data into models that add value to your business. Finally, the service integrates 5 customized indicators that add value to the business and facilitate decision making. The service is based on the 5 pillars of the well architected framework complying with best practices (Operational Excellence, Security, Reliability, Performance Efficiency and Cost Optimization).