Sold by: Diesel Labs
Deployed on AWS
Top content Share of Voice (SOV) describes the percentage of engagement each title generated vs all other media content in the US (shows and movies).
Overview
What this data set is: Top content Share of Voice (SOV) describes the percentage of engagement each title generated vs all other media content in the US (shows and movies).
Data Detail: This report contains a list of all titles with their associated SOV percentage (%) for yesterday. The long tail of this report (titles with below 0.1% SOV) will be rolled up for ease of reading into one row.
Methodology: Diesel Labs is a data curation company that specializes in deriving insights from the major social and video platforms to help researchers and analysts understand what topics are the most important and why. This report includes data from X / Twitter and is based on organic Tweets about the title(s) in question.
Application guidance / ideas: This report can be used in conjunction with other forms of data (viewership hours, ratings, audience attention) to understand not just the volume of engagement but the relative share based on what is happening across the entertainment landscape.
About Diesel Labs: Diesel Labs measures audience engagement with content across all major social and video platforms - curating, organizing and analyzing the vast unstructured data and readying it for seamless integration into business intelligence tools, reporting and even generative AI models.
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Pricing
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $249.00 |
Dimensions summary
This listing uses a single pricing dimension: Product Access (Units). You buy units that grant access to the product for your subscribers. Pricing follows a contract model, so you commit to a set number of units for your term. There are no separate tiers or add-ons to compare. Your cost scales with the number of access units you purchase. The product delivers audience engagement and share-of-voice analytics for TV shows and movies.
Top-of-mind questions for buyers
Each unit grants access to the product for your subscribers. You purchase units under a contract, and your cost scales with the number you buy. The available data does not break down what a single unit maps to per user or seat. Contact the vendor to confirm how units are counted for your subscriber base.
Your access covers audience engagement and share-of-voice analytics for TV shows and movies. This measures how much of the audience conversation a title captures across platforms. Buying more units expands your access; the analytics scope stays the same across units.
This listing uses a contract model with one dimension. You commit to a set number of Product Access units for your term. Your cost is fixed by the units purchased, not by moment-to-moment usage. To change your unit count during the term, contact the vendor.
www.diesellabs.com
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Movies and Shows SOV Data | All historical revisions | All future revisions | Not included | Not included |
Resources
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