Overview
The age-old approach of insurance brokers conducing businesses with consumers over traditional kitchen table conversations have long given way to new digital modes of communications and enrolment. Today, customers are looking for the most flexible and frictionless enrolment experience possible.
It is therefore incumbent upon Insurers to offer the ability for its brokers to continue to create and foster personal, face-to-face relationships with consumers and facilitate the enrolment/re-enrolment process with them digitally. What's also important is that the process is nimble, so brokers get to truly accentuate the customer moment of impact maximizing enrolment opportunities.
Coforge by virtue of it's two decades long experience across the Insurance value chain cutting across the length and breadth of L&A and P&C product lines, has crafted a tailored virtual enrolment microsites solution leveraging AWS and Sitecore. Our solution seamlessly integrates with existing product information management systems, identity management systems and digital asset management systems giving the power back to brokers to spin up new microsites literally in minutes, without compromising on messaging / content / branding consistency, organizational security or processes.
Having designed and built this for multiple Insurers especially group / supplemental insurance, and with a proven record of having spun 25,000+ virtual enrolment microsites, Coforge is well positioned to seamlessly tailor this to your needs!
Highlights
- Ability to manage content centrally, allowing corporate marketing teams to drive the narrative across all microsites. Render flexibility for content authors to tailor messaging to resonate with customer needs and requirements
- Automate product offerings and information based on pre-defined parameters (e.g.: state the broker works in, customer demographics etc.). Simplify planning and site availability by specifying specific ‘go-live’ date, and ‘expiration’ date
- Empower brokers by making microsite available immediately - in addition to being able to integrate with scheduling systems, deliver SMS messages, QR codes, emails and digital flyers all aligned to corporate branding standards in turn enabling consumers with enrolment information, product information, and broker contact information with just few clicks