GOAL The goal of the Product Strategy service is to help businesses create a structured framework for informed decision-making when launching a new product or revitalizing an existing one. This service aims to develop a data-informed business strategy, establish a business model grounded in structured success metrics, and create a unique value proposition based on insights from market research.

PROCESS The process involves a tailored approach divided into three main phases: Market Research Reports, Market Appetite Testing, and Product Strategy development. It begins with a detailed analysis of market conditions, trends, and the competitive landscape. This is followed by in-field activities to validate assumptions and generate data-proven insights. Finally, a comprehensive plan is created, outlining key milestones, timelines, and priorities for development. The Product Strategy service by ELEKS leverages AWS's cloud infrastructure to gather, store, and analyze market and competitive data. This service helps companies using AWS make informed product decisions based on comprehensive market insights and data analytics. Benefits include enhanced data utilization, improved decision-making, and streamlined product development, fostering innovation and scalability within AWS.

RESULTS As final results and deliverables, clients receive a comprehensive package that typically includes a Market Analysis Report, Customer Segmentation Report, R&D Technical Research Report, Success Metrics & KPIs Document, Competitor Analysis Report, Cost-Benefit Analysis Report, Field Research Data, Insights Report, Market Index, Customer Feedback Summary, Product Strategy Document, Executive Summary, Project Plan, and a Roadmap for Long-term Development.

RELEVANT INFO Duration: The Product Strategy service typically takes 12-16 weeks to complete. Expertise: ELEKS brings domain expertise, experience with advanced technologies, a customer-centric approach, and efficient processes to the project. Customization: The process and deliverables can be tailored to specific client needs, with additional activities and outputs available as needed.