Global Retail Media Networks Market Size, Share 2025-2034

Retail Media Networks Market: Overview

Retail Media Networks Market Size, Trends and Insights By Advertising Format (Display Ads, Video Ads, Sponsored Products, Others), By Platform Type (Retailer-Owned Networks, Third-Party Networks), By Industry Vertical (Consumer Packaged Goods (CPG), Electronics and Technology, Apparel and Fashion, Grocery and Food Delivery, Beauty and Personal Care, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025 - 2034

According to Custom Market Insights (CMI), The Retail Media Networks Market  size was estimated at USD 4.7 Billion in 2025 and is expected to hit around USD 7.4 Billion by 2034, poised to grow at a compound annual growth rate (CAGR) of 20.1% from 2025 to 2034.

Brands are moving retail media channel pilot programs to core marketing budgets in favour of measurable ROI and closed loop attribution. There is a growing trend toward programmatic integrations, in-store digital connection (QR/NFC) and integrated measurement of e-commerce and face-to-face sales. More spending on ad technology, data management and privacy-compliant identity solutions is to be expected. The smaller operators will have to be niche-differentiated (localized inventory, creative service or sustainable production) in order to compete with the retailer-owned media networks and global ad tech platforms.

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Retail Media Networks Market: Growth Drivers

• Increasing Retail Advertising Spend:: Retailers are augmenting ad monies to reach in-store and online buyers. Retail media network enables them to target the audience very well, leading to increased ROI. The retail-owned media platforms are being harnessed by the brands and this has extended the market considerably.

• Digital Transformation of Retail: The transition to the digital retail ecosystems becomes the cause of the adoption of the retail media networks. The combination with the e-commerce platforms, loyalty apps, and analytics enhances the performance of campaigns, which stimulates the investment in network infrastructure.

• Data-Driven Marketing Strategies: Retail media networks give access to the data of consumer behavior, allowing the use of separate transactions and predictive targeting. Data insights enhance campaign optimization, boost ad performance, and grow its implementation by brands that want to measure outputs.

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Retail Media Networks Market: Regional Analysis

• North America: The North America Retail Media Networks market is one of the most developed markets with high internet penetration, strong e-commerce systems and wide usage of data-driven marketing. By using AI-driven ad targeting, programmatic platforms, and omnichannel strategies, retailers and brands are maximizing shopper engagement and ROI.

US: Massive investments by leading retailers such as Amazon, Walmart, and Target are the U.S. leaders. Advanced retail media solutions combine first-party data on shoppers, AI-based personalization and cross-channel marketing. Domination in this region is achieved faster by the robust presence of global brands of consumers and sophisticated analytical skills.

Canada: The rise in the adoption of e-commerce, the refurbishment of digital infrastructure, and enterprise need of shopper analytics are the drivers of growth in Canada. Groceries, apparel and electronics retailers are using retail media, and it is being backed by growing dollar investments in omnichannel campaigns and brand-retailer partnerships.

• Europe: The market of the European Retail Media Networks enjoys stringent data privacy laws, well-developed digital infrastructure, and adoption of sustainable and consumer-focused advertising strategies by the retailers. There is the growing trend towards transparent, localized, and targeted campaigns, where retail, FMCG, and luxury brands are very active.

Germany: Germany is a country that is driven by powerful retail platforms in FMCG and electronics. In e-commerce, brands are using data-rich retail media to access tech-savvy consumers. The efficiency of targeting is becoming better with AI analytics and real-time shopper insights adoption.

UK: The UK boasts one of the most established retail media environments in Europe which is dominated by large chains of supermarkets and online retailers. Omnichannel retail, AR/VR integration, and dynamic ad format investments allow a more immersive interaction with consumers.

France: France focuses on individualized and experience-oriented retail media campaigns, especially in beauty, fashion and food industry. The use of retailer networks to undertake localized campaigns by the brands and further adoption of video and programmatic ads to enhance adoption among consumer touchpoints are improving.

• Asia-Pacific: TAsia-Pacific is the high-growth Retail Media Networks market due to the fast urbanization, booming e-commerce, and mobile-first consumers. The adoption is strong with major markets such as China, India and Japan possessing good retailer platforms, advanced analytics, and government-supported digitalization efforts.

China: The power of China lies in its heavy incorporation of retail media on the business of e-commerce platforms, such as Alibaba and JD.com, combined with AI-based individualization, livestream commerce, and in-app advertisements, which is made possible by consumers being highly engaged in online retail.

India: The market in India is growing fast as smartphone penetration, digital payment increase, and the government-initiated digitalization. Local e-commerce platforms and retailers are adopting retail media solutions to serve FMCG and fashion brands and grocery brands.

Japan: Japan pays attention to the high-quality retail media experiences in the electronics, cosmetics, and luxury retail. High-tech networks with 5G, AR based shopping and data-based targeting brings consumer interaction, making Japan a high-end market in the region.

• LAMEA: The LAMEA Retail Media Networks market is growing as the level of e-commerce growth, better telecom infrastructure, and an increased number of investments in digital retail solutions. Retail media is becoming popular as one of the alternatives to conventional advertising because it is cost effective and data rich brands.

Brazil: Brazil is experiencing a good adoption due to the growth of e-commerce and digital payments. FMCG, gaming and electronics brands are investing on retail media networks to reach the increasing online consumers.

Saudi Arabia: Saudi Arabia is investing in online retail worlds as part of Vision 2030, incorporating retail media in e-commerce, supermarkets, and shopping malls. Investment in high speed networks and smart retail infrastructure helps to promote growth.

South Africa: South Africa is slowly increasing in the retail media adoption with modernization of retailers. Expansion is also fuelled by FMCG and clothing as there is the progressive use of digital in-store displays and online shops that facilitate targeted marketing.

Retail Media Networks Market: Recent Developments

• March 2024: Lowes partnered with Google to create a new retail media solution that combines Lowes extensive customer data with Google advertising technology. This collaboration aims to provide targeted advertising opportunities for brands in the home improvement sector, allowing them to engage effectively with consumers across Google Search and Shopping platforms. The initiative is part of a closed beta program, marking Lowes as one of the first retailers to test this approach to advertising.

Key Players:

• Amazon Advertising
• Walmart Connect
• Target Roundel
• Best Buy Ads
• CVS Media Exchange
• Walgreens Advertising Group
• Kroger Precision Marketing
• Home Depot Media
• Lowes One Roof Media
• Macys Media Network
• Albertsons Media Collective
• Target Roundel
• Staples Connect
• Office Depot Media
• Petco Media Network
• Bed Bath & Beyond Media
• Nordstrom Media Network
• Sephora Media
• Ulta Beauty Media Network
• Others

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The Retail Media Networks Market is segmented as follows:

By Advertising Format

• Display Ads
• Video Ads
• Sponsored Products
• Others

By Platform Type

• Retailer-Owned Networks
• Third-Party Networks

By Industry Vertical

• Consumer Packaged Goods (CPG)
• Electronics and Technology
• Apparel and Fashion
• Grocery and Food Delivery
• Beauty and Personal Care
• Others

On the basis of Geography

North America

• The US
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• New Zealand
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America

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