One of the main challenges when using the data generated in an omnichannel approach is to identify unambiguously the client. Aggregating correctly the differents IDs received from different sources (ID registration, in-shop purchases, call centers, loyalty programs, in-app purchases, …) makes the difference whether we want to take actions to improve our recommendation ratios or to reduce the churn rate.

Building a unique client identification or 360 digital print provides a 360 degrees customer view that:

• Provides an understanding of the client behaviour,
• Serves as an input for other tools such as online and batch recommentations,
• Enables omnichannel reports that improve BI reports.

Keepler has developed an ID360 solution on a layer-based architecture to integrate different data sources (online and offline) and properly process them by applying the corresponding business rules. It provides the following benefits:

• Cost savings: the cloud approach enables pay-per-use instead of licence models.
• Improve customer experience: identifying the clients unambiguously in any channel enables more accurate actions to reduce the churn rate and to improve recommendation tools.
• Accelerates time-to-market: it deploys an architecture up to 75% faster than a solution that starts from scratch, but retains all the advantages of customization and individual configuration in data analysis.