Gaming companies can now accurately target their potential user base to achieve revenue targets effectively with a multidimensional consumer segmentation using Affne’s Player 360-degree Segmentation & Profiling solution powered by AWS AI/ML services.

Affine is a pioneer in Gaming Analytics with a decade worth of experience with Marquee Gaming Clients. Our extensive domain expertise helps Gaming clients to segment their player bases and generate player profiles which can help to understand players preferences and purchasing behavior, as well as identify their product affinities and purchase propensity. This information can be used to tailor marketing content and offers, increasing player engagement and revenue.

Solution Approach:

• Identify consumer demographics, game play data, hardware & drivers (Telemetry) data for acquiring similar peers.
• Develop a statistical model based on historical data and various harmonized data elements to identify the appropriate clustered segments and purchase propensity scores
• This Solution leverages AWS services such as AWS SageMaker, AWS S3, AWS Glue, AWS SQS etc.

Deliverables:

• An advanced and intuitive reporting tool to track propensity model scores, which assists the client in making decisions about maximizing player engagement and revenue
• Provide higher engagement, personalized marketing content
• Identify preferred products and product affinities for customers

Key Benefits:

• Improve customer engagement via targeted marketing
• 1.2X times overall revenue increment
• 20% increase in Gamer Stickiness

About Affine

Affine is the AWS Advanced Consulting Partner and a leading professional services & solutions firm, enabling global enterprises to affect their transformation & innovation, leveraging the unique Trifecta of AI, Data-Engineering & Cloud. With a globally distributed team of 500+ analytics professionals. Affine covers end-to- end capabilities spanning modern data engineering to core AI to scalable cloud deployment.

To explore our complete service offerings, visit us at https://affine.ai