

Overview
hyScore|brandrisk helps to identify critical content on journalistic websites, which are not optimally suited as an environment for e.g. an online advertising campaign. The hyScore|brandrisk indicator identifies reports on e.g catastrophes, accidents and crimes. This provides you with an optimal basis for making decisions on the delivery of advertising within these environments, in order to prevent unwanted placements (for a brand) in advance.
Supported languages:
- German (DE)
- English (EN)
Use hyScore|brandrisk for:
- the recognition of critical environments in online marketing (brand safety)
- the identification of content relevant to the protection of minors, quality control in the editorial environment,
- the analysis of your online content and environments, ... and much more.
The hyScore|brandrisk indicator:
- the analysis considers 17 brand safety categories from hyScore|analyze, such as Terror, Crime, Death & Injury, etc.
- full-text analysis of critical content includes the detection of critical keywords and phrases
- incl. sentiment detection (tonality of the article)
Is the indicator weight/score higher than > 45 the analyzed text or website has a brand risk ("1").
Do you have questions or do you need customized NLP solutions? Just get in touch with us. Follow us on Twitter @hyScoreIO
Highlights
- hyScore|brandrisk recognizes critical environments in online marketing (brand safety)
- Identifies critical keywords, phrases, categories and sentiment.
- Analysis available in German (DE) and English (EN) language.
Details
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Pricing
Dimension | Cost/unit |
---|---|
API Usage = 1 Unit = 1.000 API requests | $0.50 |
Vendor refund policy
No refunds.
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