Sold by: Twilio Segment
Deployed on AWS
Twilio Segment is the world's leading customer data platform (CDP) that collects, cleans, and federates first-party data to AWS and hundreds of additional sources.
4.5
Overview
Twilio Segment is the world's leading customer data platform (CDP). Our platform democratizes access to reliable data for all teams, and offers a complete toolkit to standardize data collection, unify user records and route customer data into any system where it's needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi's use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
With Twilio Segment & AWS leading organizations
- Build fast with a reliable, performant, and compliant stack
- Enable customer-first decisions with data you can trust
- Personalize the customer experience without sacrificing privacy
For more information, visit https://segment.com .
For custom pricing, EULA, or a private contract, please contact bd@segment.com , for a private offer.
Highlights
- Twilio Segment is powered by AWS
- Collect and leverage first-party data to understand customers, redirect spend, and deliver real-time personalized experiences at scale
- Twilio Segment supports numerous AWS customers across all verticals to provide personalized experiences at scale
Details
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Buyer guide
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Segment CDP | Segment Connections - up to 1M MTUs/year | $108,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Overages As Defined In The Order Form | $0.01 |
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All fees are non-cancellable and non-refundable except as required by law.
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Delivery details
Software as a Service (SaaS)
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Resources
Vendor resources
Support
Vendor support
Twilio Segment has a wealth of additional features and capabilities to support your use case. For additional questions and support, check out our product, Segment University, and full documentation. bd@segment.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Twilio Segment
By Tealium
By Contentsquare
Top
10
In CRM, ELT/ETL, Data Integration
Top
10
In Data Warehouses, Streaming solutions
Top
100
In Analytic Platforms
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Customer Data Collection and Standardization
Standardizes data collection across multiple sources and unifies user records into a single customer view
Data Routing and Integration
Routes customer data to AWS and hundreds of additional destinations in real-time
First-Party Data Management
Collects, cleans, and federates first-party data for reliable customer insights
Real-Time Personalization
Enables real-time personalized experiences at scale based on unified customer data
Data Quality and Governance
Provides data cleaning and validation capabilities to ensure trustworthy data for decision-making
Tag Management System
Manages and deploys tags across web, mobile, offline, and IoT devices for customer data collection
Customer Data Platform with Machine Learning
Unifies and enriches customer data from multiple sources using machine learning capabilities
API Hub
Provides API-based integration capabilities for connecting customer data across systems
AWS Service Integrations
Supports direct integrations with AWS services including EventBridge, Firehose, Redshift, SQS, and S3
Multi-Source Data Collection
Collects and consolidates customer data from offline and online sources in real time
Multi-Session Journey Tracking
Provides complete view of customer journeys across multiple sessions, devices, and touchpoints including websites, apps, and branded experiences.
Mobile Application Analytics
Delivers powerful analytics capabilities specifically designed for understanding user behavior and engagement within mobile applications.
AI-Powered Insights Generation
Utilizes artificial intelligence to automatically analyze data and generate insights without requiring data expertise or manual analysis.
User Segmentation and Audience Analysis
Enables creation and analysis of distinct audience segments to understand end-to-end customer journeys and tailor experiences accordingly.
Behavioral Analytics and Optimization Tracking
Tracks key metrics including engagement, conversions, retention, and identifies user drop-off points through session replays and heatmaps for journey optimization.
Standard contract
No
No
Customer reviews
Vaibhav_Vaibhav
Unified data routing has reduced implementation time and now powers efficient cross-channel retargeting
Reviewed on May 01, 2026
Review from a verified AWS customer
What is our primary use case?
Segment serves as my primary tool for event routing and Profile Unify Sync. I utilize event routing because multiple tools exist in our stack, including a website, mobile application, and server. All these sources need to be connected to Google Ads , Facebook Ads, TikTok Ads, Snapchat Ads, our data storage bucket, a data warehouse, and various third-party tools.
I implement numerous transformations between these connections and route different functions while sending data to HubSpot CRM , which significantly simplifies the process. This relates directly to events implementation. For product exploration, I connect different sources using the profile sync features. Back-end sources, Android sources, and iOS sources are enabled, which creates a complete unified profile of users with different metadata and marketing sources.
What is most valuable?
Segment makes my work easier through the many native integrations it provides, and since action fields have been implemented for every legacy integration, my instrumentation team and enablement team can obtain a more organized marketing profile to retarget users for advertising and selling our product. The main use case is to create a lookalike audience and retarget the current set of users.
Segment offers thorough documentation and native functions that I can use to filter events and transform event properties. I can test events from live sources whenever needed and construct events to ensure they work correctly at the end destination. The testing of live events and the log of the recent ten events in the event debugger prove to be very helpful features.
Segment has positively impacted my organization by reducing implementation time to one-third of what it previously took. Previously, we manually sent data to each destination, but Segment created a unified, single-source implementation across all different sources. Whenever an event is added, it goes to various different sources.
What needs improvement?
Segment could be improved by allowing community-based integrations, particularly for integrations available only via webhook that are not natively available, such as those from attribution platforms. Some edge case handling is needed that we currently perform on an external server. A standardized SOP would help us create our own integrations to newly created destinations.
For how long have I used the solution?
I have been using Segment for the last five years.
How are customer service and support?
The user interface is good, pricing is decent, and the support is also great. I received my reply from Segment support team within 24 hours.
What was our ROI?
I would say that we have reduced the implementation time from twelve weeks to six weeks, which represents significant time savings. This also helped us save around 40,000 US dollars across all different personnel in cost per project. We handle multiple projects, so this represents a client saving of 40,000 dollars in implementation.
What other advice do I have?
I advise others looking into using Segment to define your use case first and then start with a few sets of events, perhaps five sets of events that are your key events, and then build on top of that foundation. Do not start with too many events initially. I would rate this product a 9 out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Tim C.
Super Clean Interface for Easy Third-Party Script Management
Reviewed on Apr 23, 2026
Review provided by G2
What do you like best about the product?
Segment has a super clean interface that makes it really easy to add or remove third party scripts.
What do you dislike about the product?
Can get expensive and a little bit overkill for small projects.
What problems is the product solving and how is that benefiting you?
It makes it easy if you want to add linkedIn ads and then later you want to add Facebook Ads. You can just toggle on or off different connections.
Education Management
Amazing Multi-Source Sync with a Great Live Debugger
Reviewed on Apr 21, 2026
Review provided by G2
What do you like best about the product?
Amazing support for multiple sources and multiple destinations. The live debugger is great for tracking things quickly, and it works really well with Amplitude.
What do you dislike about the product?
Cost is one factor that can increase quickly if the consumer sends too many events.
What problems is the product solving and how is that benefiting you?
It helps us track user activity so that, if any issues come up, we can detect them early and act on them quickly. We also use it as a hub for collecting events from multiple sources, and then analyzing them with product management or marketing tools.
reviewer2817903
Accurate website tracking has improved our data collection but still needs more integration options
Reviewed on Apr 18, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for Segment is connecting databases and websites to track server-side user activity.
One specific example of how I use Segment for server-side user tracking is when a user comes to our website, clicks around, and we track those actions to see if they went to the about page or clicked on a specific product. We record those actions and send them back to our database. Once they submit, we send all information they submitted to our database, and from there, using Segment, we push it to an analytics layer and then to our database. We then use that to share out to our CRM and send out to Google or back to Facebook, wherever we need.
Our primary use case is tracking.
What is most valuable?
Our favorite feature that Segment offers is the website tracking.
What stands out to me about the website tracking is the data accuracy and ease of implementation. We were using an in-house solution to track and also used client-side tracking through pixels, and we found that Segment's solution was much more accurate and easier to implement.
Segment has positively impacted our organization by helping us with our website tracking. Segment has improved our data quality and our ease of collection, and most importantly, it has saved us time by not having to maintain a custom tool for server-side tracking.
What needs improvement?
Everything is covered in our current use case, but potentially more connectors could be a good addition. That is the main thing; everything is covered that we need.
For how long have I used the solution?
I have been working in my current field for about five years.
What other advice do I have?
My advice to others looking into using Segment is that it works even at a small scale. You can use this with a smaller website that has less than 100 users a day, and it also works at a large scale. I would rate this product a 7 out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Adambalys Adambalys
Targeted audience campaigns have become faster and now deliver higher personalized response rates
Reviewed on Apr 12, 2026
Review provided by PeerSpot
What is our primary use case?
I mostly use Segment for our marketing plan to clarify our target audience. We were trying to run a program to reach out to a large number of audiences, and we had to use Segment to break down and clarify all the target audience and specify how we were going to be reaching out to them. With Segment, we were able to clean the data and also break the data into different classes to reach specific targets with a specific message. The outcome was very superb.
What is most valuable?
Segment has been a wonderful tool that saves us a tremendous amount of time, eliminating a lot of back and forth. We have a clear definition of what we want to do, and we come to Segment and put in everything we want. It is easy to use, and I commend the team for that.
The major role Segment plays in our workflow is that time is of the essence in everything we do. Earlier, before we were introduced to Segment, we usually spent a significant amount of time, sometimes weeks, repeating the same tasks and making the same corrections. When we were introduced to Segment, it became super easy. Something we would spend weeks dealing with can be done in just sometimes a day, sometimes just a few days. Saving that chunk of time is much more appreciated than any other value we can discuss, and it lets us reach out to who we want to reach out to, enhancing the outcome we get.
Segment has saved us a tremendous amount of time. Campaigns have had over 65 to 70% improvement in our campaign outcome. Earlier on, we would have some turnover and some positive feedback with our campaigns of about 20-30%, and we would even celebrate that. Now, whenever we are running a campaign, we are having a massive turnaround, and I can rate it around 65 to 70%. The efficiency is on a high level and the business outcome can never be underestimated.
Multiple things lead to that 65-70% improvement. The first thing is being able to target the main people. When you have about 100,000 audience members, being able to streamline who your main target audience is crucial. We were able to do that by cleaning our data to know that our only targets are like 20,000, and out of the 20,000, the main audience that are ready to use our service or ready to get our product. The campaign execution is smooth and without bothering anybody with spam messages or anything, so it is just direct and personalized.
What needs improvement?
The first comment I am going to make is with regard to the user interface of Segment, which is very easy to use. This is a kudos to the design team behind that. One of the major features that helps us majorly is the data cleaning feature, and also the over 100 plug-and-play integrations that are on the platform. We really focus on the plug-and-play integrations and also the Unified 360 on the platform.
For how long have I used the solution?
I have been using Segment for about three to four years now, specifically for some specific tasks.
How are customer service and support?
The documentation is fine, and we have not really had an issue where we needed to use the support system. For integration, maybe just the loading time and everything, but it is fine. Everything is just fine so far.
What other advice do I have?
I would say maybe I am having a blind spot in that regard, because when we are using Segment, we only focus on what we were there to use it for. So far, so good, it has been serving us. I cannot pinpoint any improvements at this time, but maybe I will pay attention to that later. It is just a positive mark on my end.
This is a personal preference; you have to do a lot to get a 10. A 9 is because it is perfect already, so it is perfect. With the advent of Segment, bringing it on board for us was a game-changer for everything. The results were instant; it was not delayed. For that, it has proven that what you order for is exactly what you get. I would rate this product a 9 out of 10.