MSG91-SMS

What do you like best about the product?

The speed of delivering OTP in seconds is their strength. The message is sent to right customer, decreas
ing customer drop-offs. Also, the integration process is really easy and developer-friendly.

What do you dislike about the product?

The reporting dashboard needs to be a bit faster.
Also, when it comes to
technical support, we often get canned responses; it takes a bit longer to speak directly with engineers or to get solutions to complex issues.

What problems is the product solving and how is that benefiting you?

We primarily use it for two-factor authentication (2FA) and to send payment success alerts. This is our main tool for automating the entire process without the need for manual verification.

What do you like best about the product?

The biggest advantages are the reliability of their API and their failover mechanism.
If one
route does not work, the system automatically sends the message via another route, ensuring OTP delivery. Furthermore, there are no hidden costs in the pricing model.

What do you dislike about the product?

The navigation in the dashboard should be better.
Finding the necessary options often requires multiple clicks.
Moreover, being delayed sometimes in reaction from the support team can be a matter of concern when it comes to urgent situations.

What problems is the product solving and how is that benefiting you?

New Users usually use it for 2FA and verifying sensitive transactions.

The security layer of our platform has been further strengthened.

What do you like best about the product?

The biggest advantage is their delivery success rate.
The OTP
failure rate is much lower than that of many other providers.
The API response time is very fast, which has significantly improved the user experience of our app.

What do you dislike about the product?

Their dashboard or admin panel is somewhat complex.
Occasionally,
it can be quite a hassle to find a specific transaction log.
Furthermore, it is not always possible to get an instant reply when chatting with the support team.

What problems is the product solving and how is that benefiting you?

When signing up as a new user or changing a password, it is frequently used for OTP verification. We also use it for sending alerts upon successful payment.

What do you like best about the product?

We use MSG91 across multiple client projects at Ntiva, mainly for OTP authentication, transactional alerts, and WhatsApp notifications. The UI is fairly clean and easy to navigate once you get familiar with it. The Flow Builder is especially useful — it allows us to design automation visually instead of relying only on code.

In terms of integrations, connecting MSG91 with our internal systems and CRM tools was straightforward using APIs. The documentation is helpful, and most integrations work smoothly without major issues.

Performance-wise, message delivery is fast and reliable. OTPs are delivered within seconds, which is critical for user authentication flows. We also noticed stable uptime during high traffic periods.

Pricing is reasonable compared to other messaging providers. The ROI is clear for us because it reduces manual communication effort and improves customer response time.

What do you dislike about the product?

Some parts of the dashboard can feel slightly confusing for new users, especially when configuring flows or templates for the first time. The onboarding process could be more guided with step-by-step tutorials.

Also, while support is responsive, complex issues sometimes take time to resolve. More detailed error logs would make troubleshooting easier.

What problems is the product solving and how is that benefiting you?

Before using MSG91, we relied on manual messaging processes and basic scripts for notifications. Now, everything is centralized and automated.

We use it for:

OTP verification for secure login
Automated SMS alerts for system events
WhatsApp notifications for client communication

This has significantly reduced manual workload and improved operational efficiency. Customers now receive real-time updates without delays, which improves overall user experience.

Additionally, MSG91’s automation and basic AI-driven optimizations (like smart routing and delivery handling) help ensure better delivery rates and campaign performance.

I personally use MSG91 in my daily workflow to manage communication automation for multiple client environments, especially focusing on authentication flows and real-time notification delivery.

What do you like best about the product?

The message delivery rate and speed are excellent.
The message failure rate is very low, especially
during peak hours.
Furthermore, their API response time is also very satisfactory, which has a positive impact on the performance of our application.

What do you dislike about the product?

The dashboard's design and navigation need to be more user-friendly.
Sometimes,
there is a delay in updating refund or credit-related information on the dashboard, which causes some inconvenience for the management team.

What problems is the product solving and how is that benefiting you?

We primarily use this platform to send customers
the latest order status and invoice confirmations.
It has helped us to automate the entire process, reducing the burden of manual communication.