Sold by: MSG91Â
MSG91 is a leading omni-channel conversational platform that powers billions of messages across various channels, including Email, WhatsApp, SMS, OTPs, Voice, and RCS. Preferred by brands across diverse verticals, MSG91 enhances messaging experiences for marketing, transactional, authentication and support use cases
Overview
MSG91 is a leading omni-channel conversational platform that powers billions of messages across various channels, including Email, WhatsApp, SMS, OTPs, Voice, and RCS. Preferred by brands across diverse verticals, MSG91 enhances messaging experiences for marketing, transactional, authentication and support use cases
Highlights
- MSG91, SMS, OTP
- MSG91
- MSG91
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on actual usage, with charges varying according to how much you consume. Subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/unit |
|---|---|---|
Messages | Price For Per Messages [India] | $0.002 |
Vendor refund policy
For any refund related query, Please contact support support@msg91.com or visit https://msg91.com/refund-policyÂ
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
support@msg91.com 9188188 88733
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By MSG91
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging
Supports multiple communication channels including Email, WhatsApp, SMS, OTPs, Voice, and RCS
Authentication Messaging
Provides secure one-time password (OTP) generation and verification mechanisms
Communication Use Case Support
Enables messaging for marketing, transactional, authentication, and support scenarios
Scalable Messaging Infrastructure
Capable of powering billions of messages across diverse communication channels
Cross-Vertical Platform
Designed to serve messaging needs across multiple industry verticals
Messaging Channels
"Supports multiple communication channels including push notifications, in-app messaging, SMS, and email"
Message Automation
"Enables creation and automation of user journeys across different communication channels"
Real-time Messaging
"Provides live activity updates and real-time custom app experiences"
Integration Speed
"Offers rapid integration capability with minimal setup time of approximately 15 minutes"
Scalability
"Capable of delivering billions of messages daily across multiple platforms and applications"
Messaging Channels
"Supports multiple messaging channels including SMS, WhatsApp, RCS, Instagram, Web, and App communication"
Carrier Network Coverage
"Direct carrier connections across 200+ countries with 95% OTP delivery success rate within 10 seconds"
Language Support
"Comprehensive support for Unicode and regional language messaging"
Communication Automation
"AI-powered two-way interaction capabilities with industry-trained conversational agents"
Delivery Optimization
"Robust prioritization and fallback system designed to handle peak message loads with high reliability"
Standard contract
Customer reviews
0 ratings
0 AWS reviews
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55 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Chris C.
Policy renewal & claims status messaging automation
Reviewed on Oct 26, 2025
Review provided by G2
What do you like best about the product?
The multi-step workflow (renewal reminders, Claim status updates) are easy to build.
What do you dislike about the product?
The learning curve for building complex workflow is moderate.
What problems is the product solving and how is that benefiting you?
We used to manually call client for reminders or claim updates. MSG91 automates that, reducing manual labor and improving client satisfaction and retention
Danny S.
Secure patient communication via SMS & WhatsApp
Reviewed on Oct 24, 2025
Review provided by G2
What do you like best about the product?
The compliance features ( such as masking and audit logs) give us confidence for HIPAA-adjacent messaging. Also, the template management is very handy.
What do you dislike about the product?
The onboarding support was a little slow during weekend
What problems is the product solving and how is that benefiting you?
We needed to send appointment reminder, lab result alerts, and COVID-check notifications. Before MSG91, many patient missed messages or we had to resort to costly phone calls
Tenzin G.
Streamlined student notification and alerts
Reviewed on Oct 24, 2025
Review provided by G2
What do you like best about the product?
The ''Segment to campaign" feature allow us to group student and send tailored SMS/WhatsApp with ease.
What do you dislike about the product?
The monthly quota reset timing is sometime confusing (UTC vs local).
What problems is the product solving and how is that benefiting you?
We send class cancellations, event reminders, exam schedules. Using MSG91, faculty no longer has to manually text each student . It's saved hour per week in admin work and improved attendance
Scott T.
Reliable OTP & alert messaging for utility services
Reviewed on Oct 24, 2025
Review provided by G2
What do you like best about the product?
The OTP generation and auto expiry features are rock solid. Also love reporting dashboard for message success/failure rates.
What do you dislike about the product?
The latency for very high volumes (e.g. burst at 8 AM ) sometimes spikes slightly.
What problems is the product solving and how is that benefiting you?
We issue OTPs for customer paying bills or resetting accounts, and also outage alerts. MSG91 ensure near-instant delivery, reducing the friction in user self-service and cutting call volume in our call center.
Sandeep Yadav .
Review for Jyotsana Gour helped me setting up sms alert
Reviewed on Oct 08, 2025
Review provided by G2
What do you like best about the product?
I was getting stuck at setting sms alert for orders received on my shopify website and I scheduled meeting twice for same but they told I can not do it but third time got connect with Jyotsana Gour and she helped me through out the process and we did it. just writting this reivew for her genrous support and guidance through out whole process.
What do you dislike about the product?
I like msg91 support as its quick but sometime few poeple on call are not so supportive whether they don't know about some process itself but your compnay needs more support people like Jyotsana Gour.
What problems is the product solving and how is that benefiting you?
Communication support and I use it for whatsapp and sms alert for my website