Sold by: MSG91
MSG91 is a leading omni-channel conversational platform that powers billions of messages across various channels, including Email, WhatsApp, SMS, OTPs, Voice, and RCS. Preferred by brands across diverse verticals, MSG91 enhances messaging experiences for marketing, transactional, authentication and support use cases
4.2
Overview
MSG91 is a leading omni-channel conversational platform that powers billions of messages across various channels, including Email, WhatsApp, SMS, OTPs, Voice, and RCS. Preferred by brands across diverse verticals, MSG91 enhances messaging experiences for marketing, transactional, authentication and support use cases
Highlights
- MSG91, SMS, OTP
- MSG91
- MSG91
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on actual usage, with charges varying according to how much you consume. Subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/unit |
|---|---|---|
Messages | Price For Per Messages [India] | $0.002 |
Vendor refund policy
For any refund related query, Please contact support support@msg91.com or visit https://msg91.com/refund-policy
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
support@msg91.com 9188188 88733
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By MSG91
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging
Supports multiple communication channels including Email, WhatsApp, SMS, OTPs, Voice, and RCS
Authentication Messaging
Provides secure one-time password (OTP) generation and verification mechanisms
Communication Use Case Support
Enables messaging for marketing, transactional, authentication, and support scenarios
Scalable Messaging Infrastructure
Capable of powering billions of messages across diverse communication channels
Cross-Vertical Platform
Designed to serve messaging needs across multiple industry verticals
Messaging Channels
"Supports multiple communication channels including push notifications, in-app messaging, SMS, and email"
Message Automation
"Enables creation and automation of user journeys across different communication channels"
Real-time Messaging
"Provides live activity updates and real-time custom app experiences"
Integration Speed
"Offers rapid integration capability with minimal setup time of approximately 15 minutes"
Scalability
"Capable of delivering billions of messages daily across multiple platforms and applications"
Messaging Channels
"Supports multiple messaging channels including SMS, WhatsApp, RCS, Instagram, Web, and App communication"
Carrier Network Coverage
"Direct carrier connections across 200+ countries with 95% OTP delivery success rate within 10 seconds"
Language Support
"Comprehensive support for Unicode and regional language messaging"
Communication Automation
"AI-powered two-way interaction capabilities with industry-trained conversational agents"
Delivery Optimization
"Robust prioritization and fallback system designed to handle peak message loads with high reliability"
Standard contract
Customer reviews
Marcus F.
Transforms Customer Engagement with RCS Messaging
Reviewed on Jan 16, 2026
Review provided by G2
What do you like best about the product?
I like MSG91 for its ability to send rich, interactive RCS messages that include multimedia and action buttons, which significantly increase customer engagement. I also appreciate the real-time delivery and engagement analytics and the verified business profile that enhances trust with customers.
What do you dislike about the product?
The aspects of MSG91 that could be improved include limited global reach for RCS in certain regions, complex setup and integration for RCS messaging, and occasional delays in message delivery reporting compared to other CPaaS features.
What problems is the product solving and how is that benefiting you?
I use MSG91 for RCS business messaging to solve low customer engagement problems. It lets me send branded, interactive messages with multimedia and buttons, boosting engagement and trust with real-time analytics and enhanced customer interaction.
Richard B.
Efficient Communication Tool with Quick Integration
Reviewed on Jan 16, 2026
Review provided by G2
What do you like best about the product?
I use MSG91 for sending transactional and promotional messages, OTP verification, and notifications via SMS, WhatsApp, and email to users and customers. I appreciate that MSG91 solves reliable and scalable customer communication by enabling fast OTP delivery, automated notifications, and bulk messaging. The simple dashboard and consistent OTP and transactional messaging improve authentication success rates, reduce login failures, and minimize support issues. API integration was quick and the documentation was clear, allowing basic messaging and OTP flows to be up and running with minimal configuration.
What do you dislike about the product?
The UI can feel limited for advanced analytics, delivery reports could be more detailed, and support response times can be inconsistent at times. Pricing and routing options could also be more transparent for better cost control.
What problems is the product solving and how is that benefiting you?
MSG91 provides reliable, scalable communication by delivering fast OTPs, automating notifications, and simplifying message delivery. It integrates easily through APIs, consolidates vendor needs, and ensures users promptly get time-critical messages, improving authentication and engagement.
Drill J.
Reliable Multichannel Communication with Effortless Integration
Reviewed on Jan 16, 2026
Review provided by G2
What do you like best about the product?
I like MSG91 for its reliable OTPs, transactional SMS, and automated notifications across multiple channels. It ensures timely delivery and smooth communication with users. The multi-channel support and reliable APIs ensure messages reach users quickly, while the automated notifications and easy dashboard make managing communication effortless. Also, the clear documentation and intuitive APIs made integration seamless, allowing us to start sending OTPs and notifications almost immediately.
What do you dislike about the product?
While MSG91 is very reliable, there is room to expand advanced analytics and reporting features. Having more detailed insight on delivery performance and user engagement would make campaign tracking even easier.
What problems is the product solving and how is that benefiting you?
I use MSG91 for reliable message delivery, secure OTP verification, and automated multi-channel communication. Its reliable APIs and easy dashboard ensure messages reach users quickly, making communication effortless.
Jonie J.
Streamlined Communication with Reliable Delivery and Support
Reviewed on Jan 16, 2026
Review provided by G2
What do you like best about the product?
I like MSG91 for its reliable message delivery and easy-to-use APIs. It's great to manage multiple communication channels from a single platform, which includes SMS, WhatsApp, email, and OTPs. I also appreciate its scalability, quick setup, and efficient customer support. The initial setup was quick and straightforward with clear documentation and easy API integration.
What do you dislike about the product?
It could improve by offering more advanced analytics and slightly more intuitive reporting dashboard.
What problems is the product solving and how is that benefiting you?
MSG91 manages SMS, WhatsApp, email, and OTPs from one platform, ensuring delivery and easy automation.
Yash A.
Seamless Integration and Stellar Support with MSG91
Reviewed on Jan 16, 2026
Review provided by G2
What do you like best about the product?
I use MSG91 as an SMS gateway for my Shopify app Simplify My Login () to send OTP on SMS and WhatsApp for easy login using mobile number. The platform is very user-friendly, and the APIs are defined for the right standards, making them easy to understand. Support from MSG91, especially Nishant, has been great. He is very responsive and knowledgeable, helping me to get better pricing and quickly solving any issues. The pricing is great, and the platform, along with its support, is best in class. Any issues I have, even on a Friday night, are addressed almost immediately by Nishant with replies within like ten minutes, which has been amazing. I have no reason to switch to another SMS provider.
What do you dislike about the product?
The SMS capability is already best in class, they can further improve on SMS delivery to countries like Malaysia where none of the SMS gateways provide coverage across all Network providers
What problems is the product solving and how is that benefiting you?
I use MSG91 as a SMS gateway for my Shopify app Simplify My Login () to power easy login using OTPs. It's reliable for sending messages on SMS and WhatsApp, making my service more efficient.