Sold by: MSG91
MSG91 is a leading omni-channel conversational platform that powers billions of messages across various channels, including Email, WhatsApp, SMS, OTPs, Voice, and RCS. Preferred by brands across diverse verticals, MSG91 enhances messaging experiences for marketing, transactional, authentication and support use cases
4.5
Overview
MSG91 is a leading omni-channel conversational platform that powers billions of messages across various channels, including Email, WhatsApp, SMS, OTPs, Voice, and RCS. Preferred by brands across diverse verticals, MSG91 enhances messaging experiences for marketing, transactional, authentication and support use cases
Highlights
- MSG91, SMS, OTP
- MSG91
- MSG91
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on actual usage, with charges varying according to how much you consume. Subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/unit |
|---|---|---|
Messages | Price For Per Messages [India] | $0.002 |
Vendor refund policy
For any refund related query, Please contact support support@msg91.com or visit https://msg91.com/refund-policy
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
support@msg91.com 9188188 88733
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By MSG91
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging Support
Supports Email, WhatsApp, SMS, OTPs, Voice, and RCS channels for message delivery
OTP Authentication
One-Time Password generation and delivery for authentication use cases
Transactional Messaging
Capability to send transactional messages across supported channels
Voice Messaging
Voice channel integration for message delivery and communication
Multi-Channel Messaging
Support for push notifications, in-app messaging, SMS, and email across mobile and web platforms
User Journey Automation
Capability to create and automate customer journeys seamlessly across all communication channels
Real-Time Activity Updates
Live Activities feature enabling display of custom app experiences with real-time updates
Cross-Platform Integration
Integration into apps and websites with support for omnichannel message delivery
High-Volume Message Processing
Infrastructure capable of processing and delivering billions of messages at scale
Message Delivery and Prioritization
Robust prioritization and fallback system that handles peak loads seamlessly with direct carrier connections across 200+ countries, achieving 95% success rates for OTPs within 10 seconds
Multi-Channel Communication Support
Two-way messaging capabilities across SMS, WhatsApp, RCS, Instagram, Web, and App channels with support for Unicode and regional languages
Campaign Analytics and Reporting
Comprehensive reporting tools and analytics for measuring campaign effectiveness, tracking engagement through trackable URL links, and optimizing performance with real-time delivery reports
Regulatory Compliance Framework
Adherence to regional telecom regulations including TRAI and GDPR with secure data management practices
System Integration Capabilities
Seamless integration with CRMs, ERPs, and other business systems for streamlined messaging workflows
Standard contract
Customer reviews
Mugdha S.
Robust, Simple, and Highly Recommended
Reviewed on Feb 08, 2026
Review provided by G2
What do you like best about the product?
I use MSG91 for sharing OTP with our users for onboarding and authenticating. I like its robustness and the fast validation of all the identifiers our users use to sign up with our platform, which helps us have a secure way of authenticating our users efficiently. The initial setup was very simple, and I'm quite satisfied with the service. Pratyaksh really helped me on resolving an issue I faced, that too on a weekend!
What do you dislike about the product?
Nothing
What problems is the product solving and how is that benefiting you?
MSG91 provides a secure and efficient way to authenticate our users. Its robustness ensures fast validation of identifiers during signup.
ROHIT I.
Prompt tech support by Jyotsana Gour
Reviewed on Feb 07, 2026
Review provided by G2
What do you like best about the product?
MSG91 support was prompt and resolved my issue quickly, within 10 minutes. Jyotsana Gour also helped me fix the problem fast something I had been struggling with for quite a few days.
What do you dislike about the product?
nothing as such. it has been great service so far
What problems is the product solving and how is that benefiting you?
I was not able to use sms service due PE TM chain issue
Swayamvar .
Smooth, Budget-Friendly, and Easy Setup
Reviewed on Feb 07, 2026
Review provided by G2
What do you like best about the product?
I use MSG91 for Email and Mobile OTP verification, and I like the smooth and fast operations it offers. It's budget-friendly, which is a great advantage. I also like their services overall. The initial setup was easy because the support team helps a lot. Also i would like to mention one support team members service and his expertiese in resolving issues and behaviour names. : Pratyaksh Yadav he helped me when i stuck in my email OTP deliveries. He is very good in his work.
What do you dislike about the product?
NA
What problems is the product solving and how is that benefiting you?
I use MSG91 for Email and Mobile OTP verification. It's smooth, fast, and budget-friendly.
Nikhil B.
Effortless OTP Management, Seamless Integration
Reviewed on Feb 06, 2026
Review provided by G2
What do you like best about the product?
I like how MSG91 provides a fallback service for resending OTP via SMS or WhatsApp, which simplifies the process for me as a developer by reducing extra steps. The dashboard is very user-friendly, allowing setup with just a few clicks. Setting up on mobile was pretty easy and quick. Quick Support from Pratyaksh was very helpfull.
What do you dislike about the product?
Nothing
What problems is the product solving and how is that benefiting you?
MSG91 handles OTP logic with an OTP widget, saving me the hassle. It also offers a fallback service to resend OTPs via SMS or WhatsApp, reducing extra steps for me as a developer with just a few clicks in the dashboard.
Neha S.
Exceptional Support and Smooth Setup Experience
Reviewed on Feb 05, 2026
Review provided by G2
What do you like best about the product?
I appreciate the overall services and the supportive experience with MSG91. I was particularly grateful that Mr. Pratayksh resolved my issue with the email template very gracefully. It was a smooth experience setting up MSG91, and it helps me easily create email templates for my use case.
What do you dislike about the product?
nothing
What problems is the product solving and how is that benefiting you?
MSG91 helps me create email templates easily for my use case.