Sold by: MSG91
MSG91 is a leading omni-channel conversational platform that powers billions of messages across various channels, including Email, WhatsApp, SMS, OTPs, Voice, and RCS. Preferred by brands across diverse verticals, MSG91 enhances messaging experiences for marketing, transactional, authentication and support use cases
4.5
Overview
MSG91 is a leading omni-channel conversational platform that powers billions of messages across various channels, including Email, WhatsApp, SMS, OTPs, Voice, and RCS. Preferred by brands across diverse verticals, MSG91 enhances messaging experiences for marketing, transactional, authentication and support use cases
Highlights
- MSG91, SMS, OTP
- MSG91
- MSG91
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on actual usage, with charges varying according to how much you consume. Subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/unit |
|---|---|---|
Messages | Price For Per Messages [India] | $0.002 |
Vendor refund policy
For any refund related query, Please contact support support@msg91.com or visit https://msg91.com/refund-policy
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
support@msg91.com 9188188 88733
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By MSG91
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging Support
Supports Email, WhatsApp, SMS, OTPs, Voice, and RCS channels for message delivery
OTP Authentication
One-Time Password generation and delivery for authentication use cases
Transactional Messaging
Capability to send transactional messages across supported channels
Voice Messaging
Voice channel integration for message delivery and communication
Multi-Channel Messaging
Support for push notifications, in-app messaging, SMS, and email across mobile and web platforms
User Journey Automation
Capability to create and automate customer journeys seamlessly across all communication channels
Real-Time Activity Updates
Live Activities feature enabling display of custom app experiences with real-time updates
Cross-Platform Integration
Integration into apps and websites with support for omnichannel message delivery
High-Volume Message Processing
Infrastructure capable of processing and delivering billions of messages at scale
Message Delivery and Prioritization
Robust prioritization and fallback system that handles peak loads seamlessly with direct carrier connections across 200+ countries, achieving 95% success rates for OTPs within 10 seconds
Multi-Channel Communication Support
Two-way messaging capabilities across SMS, WhatsApp, RCS, Instagram, Web, and App channels with support for Unicode and regional languages
Campaign Analytics and Reporting
Comprehensive reporting tools and analytics for measuring campaign effectiveness, tracking engagement through trackable URL links, and optimizing performance with real-time delivery reports
Regulatory Compliance Framework
Adherence to regional telecom regulations including TRAI and GDPR with secure data management practices
System Integration Capabilities
Seamless integration with CRMs, ERPs, and other business systems for streamlined messaging workflows
Standard contract
Customer reviews
Bharat R.
High Delivery Success Rate, Easy Integration, and Transparent Pricing
Reviewed on May 17, 2026
Review provided by G2
What do you like best about the product?
You can be very pleased with the delivery success rate, and the integration process is easy. The pricing structure is transparent and there is no delay in sending OTPs and notifications.
What do you dislike about the product?
When larger files are used reporting panel on admin dashboard will slow down. The improvement of the response time on live chat support also requires improvement.
What problems is the product solving and how is that benefiting you?
We mainly use it to send staff duty schedules, shift reminders and internal care team notifications in an automated way. It has greatly reduced our need for manual communication.
Mark T.
Excellent Delivery Rates and Developer-Friendly API Setup
Reviewed on May 15, 2026
Review provided by G2
What do you like best about the product?
The message delivery rate is extremely excellent and the API setup process is very developer-friendly. Their pricing structure is clear and OTPs and notifications are delivered without any latency.
What do you dislike about the product?
The admin dashboard’s reporting panel is slow. Consequently, it cannot manage huge data files. Moreover, the time taken for live chat response can be improved.
What problems is the product solving and how is that benefiting you?
We mainly use it to send staff duty schedules, shift cancellation alerts and internal care team notifications in an automated way. It has greatly reduced our manual labour.
Sandy S.
Easy API, Lightning-Fast Messaging, and Clear Pricing
Reviewed on May 15, 2026
Review provided by G2
What do you like best about the product?
Using their API is easy and sending messages on their system is lightning quick. Because of the complete clarity of the pricing model, we can budget easily.
What do you dislike about the product?
The visual reporting feature in the admin dashboard should be improved to be faster and modern. Moreover, the response time of the hole support for complex technical problems has to be decreased.
What problems is the product solving and how is that benefiting you?
The system's uptime and reliability are excellent.
In the last few months, we have not noticed any major service downtime or message drop, which is extremely important for our application.
In the last few months, we have not noticed any major service downtime or message drop, which is extremely important for our application.
Amber J.
MSG91: Fast, Dependable Messaging with Easy API Integration
Reviewed on Apr 08, 2026
Review provided by G2
What do you like best about the product?
MSG91 has been very dependable for our day-to-day communication needs. SMS and WhatsApp delivery are fast, and the APIs were straightforward to integrate with our existing systems. I also appreciate that everything is available in one place, so we’re not juggling multiple tools. The dashboard is simple and intuitive enough for non-technical team members to use without much guidance.
What do you dislike about the product?
In certain sections, the UI feels a bit dated. Some reports can take a while to load, especially when working with large datasets. The initial setup for more advanced features, like chatbots, also required a bit of support. Overall, the documentation is good, but there are a few areas where it could be more detailed.
What problems is the product solving and how is that benefiting you?
We use MSG91 for OTPs and order notifications, and it has significantly reduced delivery failures. Customers now receive updates instantly, which has helped improve trust. It also saves us time because we no longer have to manage separate vendors for different communication needs. Overall, our communication has become more consistent, reliable, and scalable.
Rose P.
Scalable, Reliable Messaging APIs That Grow With Us
Reviewed on Apr 03, 2026
Review provided by G2
What do you like best about the product?
Scalability stands out the most for me. As our user base has grown, MSG91 has handled the increased messaging volume without any issues. The APIs are flexible, well-structured, and easy to work with. On top of that, the uptime and overall reliability give us real confidence when running it in production environments.
What do you dislike about the product?
Some of the more advanced features require a deeper level of technical understanding to use effectively. Also, while the dashboard is functional, it could benefit from a more modern design.
What problems is the product solving and how is that benefiting you?
We needed a reliable way to manage user notifications and alerts, and MSG91 has helped us centralize our communication and scale without constantly worrying about delivery failures. As a result, it has reduced operational complexity and improved user engagement. Overall, it’s made it easier for us to stay focused on product growth.