Sold by: MSG91
MSG91 is a leading omni-channel conversational platform that powers billions of messages across various channels, including Email, WhatsApp, SMS, OTPs, Voice, and RCS. Preferred by brands across diverse verticals, MSG91 enhances messaging experiences for marketing, transactional, authentication and support use cases
4.5
Overview
MSG91 is a leading omni-channel conversational platform that powers billions of messages across various channels, including Email, WhatsApp, SMS, OTPs, Voice, and RCS. Preferred by brands across diverse verticals, MSG91 enhances messaging experiences for marketing, transactional, authentication and support use cases
Highlights
- MSG91, SMS, OTP
- MSG91
- MSG91
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on actual usage, with charges varying according to how much you consume. Subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/unit |
|---|---|---|
Messages | Price For Per Messages [India] | $0.002 |
Vendor refund policy
For any refund related query, Please contact support support@msg91.com or visit https://msg91.com/refund-policy
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
support@msg91.com 9188188 88733
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By MSG91
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging Support
Supports Email, WhatsApp, SMS, OTPs, Voice, and RCS channels for message delivery
OTP Authentication
One-Time Password generation and delivery for authentication use cases
Transactional Messaging
Capability to send transactional messages across supported channels
Voice Messaging
Voice channel integration for message delivery and communication
Multi-Channel Messaging
Support for push notifications, in-app messaging, SMS, and email across mobile and web platforms
User Journey Automation
Capability to create and automate customer journeys seamlessly across all communication channels
Real-Time Activity Updates
Live Activities feature enabling display of custom app experiences with real-time updates
Cross-Platform Integration
Integration into apps and websites with support for omnichannel message delivery
High-Volume Message Processing
Infrastructure capable of processing and delivering billions of messages at scale
Message Delivery and Prioritization
Robust prioritization and fallback system that handles peak loads seamlessly with direct carrier connections across 200+ countries, achieving 95% success rates for OTPs within 10 seconds
Multi-Channel Communication Support
Two-way messaging capabilities across SMS, WhatsApp, RCS, Instagram, Web, and App channels with support for Unicode and regional languages
Campaign Analytics and Reporting
Comprehensive reporting tools and analytics for measuring campaign effectiveness, tracking engagement through trackable URL links, and optimizing performance with real-time delivery reports
Regulatory Compliance Framework
Adherence to regional telecom regulations including TRAI and GDPR with secure data management practices
System Integration Capabilities
Seamless integration with CRMs, ERPs, and other business systems for streamlined messaging workflows
Standard contract
Customer reviews
Jaydeepbhai D.
Excellent Support and Handy All-in-One Email & SMS Features
Reviewed on Feb 26, 2026
Review provided by G2
What do you like best about the product?
Support team and all in one features related to emails and sms.
What do you dislike about the product?
I want to delete email template, but in recent update we got an option to achieve email
What problems is the product solving and how is that benefiting you?
Acknowledge message and email to our customers.
joel n.
simple automation for customer engagement
Reviewed on Feb 22, 2026
Review provided by G2
What do you like best about the product?
I use MSG91 for simple automation for customer engagement, and it significantly improves our customer follow-ups and engagement rates. What I like most is that the campaign setup is straightforward and message scheduling works reliably. Setting up the campaign was easy and very fast. Setting it up was straightforward and easy, making it a good option for small and mid-sized marketing teams.
What do you dislike about the product?
I think more advanced campaign segmentation would be helpful.
What problems is the product solving and how is that benefiting you?
I use MSG91 for simple automation in customer engagement, improving follow-ups and engagement rates. Campaign setup is straightforward, and message scheduling works reliably.
Tonya W.
Stable Deliveries with Easy API Integration
Reviewed on Feb 22, 2026
Review provided by G2
What do you like best about the product?
I like that MSG91 APIs are easy to understand and integrate, making our workflow more efficient. The delivery provided by MSG91 is consistent, which is crucial for our operations. Additionally, the logs available really help us debug quickly. I also appreciate that the initial setup was smooth and easy, which reduced our integration effort and improved the reliability of our OTP and system notifications.
What do you dislike about the product?
More SDK examples would be useful for faster onboarding.
What problems is the product solving and how is that benefiting you?
We use MSG91 for APIs documentation to make our delivery stable, OTP, and system notifications. It reduced integration effort, improved reliability, and the APIs are easy to understand and integrate.
Wilbur M.
Dependable platform for enterprise communication
Reviewed on Feb 22, 2026
Review provided by G2
What do you like best about the product?
MSG91 handles large volumes without reliability issues.
What do you dislike about the product?
More enterprise-specific integrations would be useful.
What problems is the product solving and how is that benefiting you?
It centralized messaging across departments.
Verified User in Veterinary
MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated
Reviewed on Feb 19, 2026
Review provided by G2
What do you like best about the product?
As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and persistently to setup a bot for my brand. High regards for how in no time, he literally made sure that the needed setup is done. Besides the ease with which he explained everything is highly praiseworthy. High appreciation for his knowledge and expertise in this regard. Thankyou Rajat for all the help!
What do you dislike about the product?
At times a lot of structures are a little complicated and there is a lot of scope of improvisation on the same.
What problems is the product solving and how is that benefiting you?
Automating the messages sent to my customers making the most important task; i.e. keeping the customers informed sorted for me.