MSG91-SMS

MSG91

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198 reviews
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    Bharat R.

High Delivery Success Rate, Easy Integration, and Transparent Pricing

  • May 17, 2026
  • Review provided by G2

What do you like best about the product?
You can be very pleased with the delivery success rate, and the integration process is easy. The pricing structure is transparent and there is no delay in sending OTPs and notifications.
What do you dislike about the product?
When larger files are used reporting panel on admin dashboard will slow down. The improvement of the response time on live chat support also requires improvement.
What problems is the product solving and how is that benefiting you?
We mainly use it to send staff duty schedules, shift reminders and internal care team notifications in an automated way. It has greatly reduced our need for manual communication.


    Mark T.

Excellent Delivery Rates and Developer-Friendly API Setup

  • May 15, 2026
  • Review provided by G2

What do you like best about the product?
The message delivery rate is extremely excellent and the API setup process is very developer-friendly. Their pricing structure is clear and OTPs and notifications are delivered without any latency.
What do you dislike about the product?
The admin dashboard’s reporting panel is slow. Consequently, it cannot manage huge data files. Moreover, the time taken for live chat response can be improved.
What problems is the product solving and how is that benefiting you?
We mainly use it to send staff duty schedules, shift cancellation alerts and internal care team notifications in an automated way. It has greatly reduced our manual labour.


    Sandy S.

Easy API, Lightning-Fast Messaging, and Clear Pricing

  • May 15, 2026
  • Review provided by G2

What do you like best about the product?
Using their API is easy and sending messages on their system is lightning quick. Because of the complete clarity of the pricing model, we can budget easily.
What do you dislike about the product?
The visual reporting feature in the admin dashboard should be improved to be faster and modern. Moreover, the response time of the hole support for complex technical problems has to be decreased.
What problems is the product solving and how is that benefiting you?
The system's uptime and reliability are excellent.
In the last few months, we have not noticed any major service downtime or message drop, which is extremely important for our application.


    Amber J.

MSG91: Fast, Dependable Messaging with Easy API Integration

  • April 08, 2026
  • Review provided by G2

What do you like best about the product?
MSG91 has been very dependable for our day-to-day communication needs. SMS and WhatsApp delivery are fast, and the APIs were straightforward to integrate with our existing systems. I also appreciate that everything is available in one place, so we’re not juggling multiple tools. The dashboard is simple and intuitive enough for non-technical team members to use without much guidance.
What do you dislike about the product?
In certain sections, the UI feels a bit dated. Some reports can take a while to load, especially when working with large datasets. The initial setup for more advanced features, like chatbots, also required a bit of support. Overall, the documentation is good, but there are a few areas where it could be more detailed.
What problems is the product solving and how is that benefiting you?
We use MSG91 for OTPs and order notifications, and it has significantly reduced delivery failures. Customers now receive updates instantly, which has helped improve trust. It also saves us time because we no longer have to manage separate vendors for different communication needs. Overall, our communication has become more consistent, reliable, and scalable.


    Rose P.

Scalable, Reliable Messaging APIs That Grow With Us

  • April 03, 2026
  • Review provided by G2

What do you like best about the product?
Scalability stands out the most for me. As our user base has grown, MSG91 has handled the increased messaging volume without any issues. The APIs are flexible, well-structured, and easy to work with. On top of that, the uptime and overall reliability give us real confidence when running it in production environments.
What do you dislike about the product?
Some of the more advanced features require a deeper level of technical understanding to use effectively. Also, while the dashboard is functional, it could benefit from a more modern design.
What problems is the product solving and how is that benefiting you?
We needed a reliable way to manage user notifications and alerts, and MSG91 has helped us centralize our communication and scale without constantly worrying about delivery failures. As a result, it has reduced operational complexity and improved user engagement. Overall, it’s made it easier for us to stay focused on product growth.


    Isabella H.

All-in-One SMS, Email & WhatsApp Campaigns With Clear, Actionable Analytics

  • April 02, 2026
  • Review provided by G2

What do you like best about the product?
Having SMS, email, and WhatsApp all in one platform makes it much easier to plan and run campaigns. The analytics provide a clear view of engagement across each channel, which helps me understand what’s working. I also like the flexibility to create targeted campaigns based on what I need. On top of that, the usage-based pricing is a helpful option.
What do you dislike about the product?
The email customization options could be expanded further. Also, the campaign setup interface can feel a bit overwhelming at first, especially when you’re just getting started.
What problems is the product solving and how is that benefiting you?
MSG91 lets us run multi-channel campaigns without having to switch between different tools, which saves time and makes it easier to coordinate our marketing efforts. Having everything in one place also helps us reach customers more effectively and track performance more consistently. Overall, it has simplified our communication strategy and made our day-to-day workflow smoother.


    Ayunita T.

Timely policy notifications and reminders

  • March 30, 2026
  • Review provided by G2

What do you like best about the product?
MSG91 allows us to automate order confirmations, shipping updates, and post-purchase follow-ups via SMS and WhatsApp. The automation flows are flexible, and delivery tracking gives our operations team confidence. Integration with our backend system was smooth, and scaling campaigns during peak sales periods was effortless.
What do you dislike about the product?
More adva More built-in campaign templates for e-commerce would save setup time. Advanced funnel analytics (click → reply → conversion) could be improved.
nced analytics is then a needed.
What problems is the product solving and how is that benefiting you?
We reduced manual order update handling and decreased customer support queries related to shipping status. Engagement rates improved noticeably after moving to WhatsApp notifications.


    Ross F.

Fast, Reliable Messaging with Room for UI Improvement

  • March 29, 2026
  • Review provided by G2

What do you like best about the product?
I use MSG91 for sending OTPs, transaction SMS, and customer notifications for our web and mobile applications. It ensures fast and reliable message delivery, which is critical for user verification and real-time communication. Before using it, we faced delays and inconsistencies with message delivery, but MSG91 solved that with stable performance and high deliverability. The setup was straightforward, with clear documentation that made integration quick and easy. MSG91 makes it easy to track delivery and spot issues quickly, improving reliability. I also appreciate the product to the point of rating it a 10 out of 10 in terms of recommending to a friend or colleague.
What do you dislike about the product?
The user interface and reporting could be more detailed and intuitive, especially for tracking campaign performance and analytics.
What problems is the product solving and how is that benefiting you?
MSG91 ensures fast, reliable message delivery for user verification and communication, solving delays and inconsistencies. The user interface helps track delivery and spot issues, enhancing reliability. Setup was straightforward with clear documentation.


    Shailabh H.

Reliable OTP Delivery with Seamless Integration and Excellent Documentation

  • March 23, 2026
  • Review provided by G2

What do you like best about the product?
MSG91 offers reliable OTP delivery with excellent API documentation, making integration seamless even for complex systems. The dashboard is clean and easy to navigate, which helps in monitoring usage efficiently.
What do you dislike about the product?
Pricing could be more flexible for startups, and sometimes delivery delays happen during peak hours.
What problems is the product solving and how is that benefiting you?
It helped us streamline user authentication and reduced failed OTP verifications significantly.


    Justin S.

Impressive SMS Delivery Speed with Straightforward Integration and Insightful Reporting

  • March 22, 2026
  • Review provided by G2

What do you like best about the product?
The SMS delivery speed is impressive and supports our transactional messaging needs perfectly. Integration with our platform was straightforward, and the reporting tools provide useful insights into campaign performance.
What do you dislike about the product?
Customer support response time can be slow occasionally, and UI could use modernization.
What problems is the product solving and how is that benefiting you?
Enabled real-time order updates and OTP verification, improving customer experience and reducing cart abandonment.